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iNext event that has never before occurred on the North Shore. That event is Dollar Day. • It is the day when the Evanston merchants will demonstrate the purchasingjoweroL iLiiiillar. Every Evanston business man knows that he has the capacity for more business. He knows, too, that if only all the people on the North Shore realized the advantages of buying in Evanston, his business immediately increase. Dollar Day will prbve that "it pays to trade in Evanston/' S «» «» s <3» mm 4* fl Goods orservices that would ordinarily sell for $1.50, $2.00 and even $3.00 will be sold on Dollar Day for $1.00. The show windows will be full of Dollar Day offerings. The merchants have .been and are now stocking up with goods for this event. They are not looking for profits they want publicity. People will come from all the surrounding country from Wilmette, Winnetka, Kenilworth, Hubbard Woods, Glencoe, Ravinia, Highland Park, Lake Forest, Highwood, Gross" Point, Glen- view, Niles Center, Shermerville and Rogers Park to share in the remarkable offerings of Dollar Day. Everyone will realize that "it pays to trade in Evanston." Months afterward people will talk of Dollar Day and of the wonderful offers of Evanston business men. ^9 1 THURSDAY, NOVEMBER 12. Remember the date. Make arrangements to be in Evanston and share in the benefits of Dollar Day.