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WS' ces are pay.......... Which Began Wednesday, DECEMBER Wanamakers' 20 per cent reduction sale which was so spectacular an event created much furoreâ€"people sent from all over the United States, for their merchandise and that reduction was in great part on staple mer- chandise which could be replaced expedi- tiously. :'.:â- ., â- ^•=.^^y :^v. ., .---*>-Hr-a-v: â-  v/-v;;,;v â- :/-:-^-- We are offering oriental rugs at a reduction two and one-half times as great and they can never be duplicated. Others will replace them of course, but * it will take many months of patient effort to assembjje another stock so fine. ^st^M^^M^^^^^^i^..:^^! It may occur to you to wonder why such a reduction is offered, why such a sale is fea- tured. We answer that the sale is in the spirit and in tune with the times. Too, it is to stimulate the sale of rugs in a season which is ordinarily not so busy. The above are two vital business reasons, but the third we think is much more so. It isâ€" We believe that by unprecedented value giv- ing we will plant even more firmly in the minds of our customers that confidence which is the result of the fairness which has characterized all our dealings with Evans- tonians these many years. The Original Prices of the Rugs Remain on the Original Tagsâ€" No Changes Have Been Made You reduce the price yourself by halving the original. We do this to safeguard you. It is your positive assurance of really getting the oriental rug you want at half price. You cannot be too prompt in making your selectionsâ€"Think of it $100.00 buys a $200.00 rug, $150.00 buys a $300.00 one, and so on. We Call Your Attention Again to the Length of | Time of the Saleâ€" g lit Days Only The 50 per cent reduction, and the wonderful opportunity of being able to buy that rug which Mr. Cartozian showed you, and which you have been mentally calling yours, but which actually you felt you could not afford, will not again be pbjtainable at one-half its pricer':!5r.'\-3^ -•,-,' â-  .,,:â- -