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YOUR PAPER IS A CREAM SEPARATOR Nettoaal L»ad_r AdvU.s Real EiUU Firms To Engag* in Consistent Nawspapar Advertising Ogden A. Conf«rrwritlnrhr tJieNm- tlonal Real Estate Journal, which it published in Chicago, tells the real- tors something he told them at a_ re- cant Minniapolir convent on, about business getters, and advises sales- men of essentials Jn their work to bhing success. This was significant: "Our activ- tles help build the community and improve the condition of the inhabit- ants. No other single factor has Jreater bearing oiv our service in this Irection than advertising. Ten sales- men may get out into the street and talk home ownership to 5Q0\ persons in a day. But your advertisement in a newspaper can reach several hun- dred times that many readers. "Advertising is the cream separator of the real estate business. It delivers to you the live prospect, sorted out from the multitude of possibilities. ~You keep your organisation busy on fttople who really want to buy or sell, nitead of scattering your efforts in an indifferent field. "Adverse all you can and ;atill handle property, to the satisfaction of your patrons all the business the ad- vertising brings in. "In your advertising do not hesitate to branchout Jnto new channels mere- ly because nothing similar has been done before. Use your judgment and have faith in it. Advertising profi- ciency is only common sense. "You must establish as the corner- itone of your advertising structure confidence in your offerings. Inspire THE LAKB SHORE NttWS. FRIDAY, APML»»i HOSPITAL BENEFIT SALE HEARS I LEADER Dr. Arthur E. Bastor of Chautauqua Institute To Discuss Groat Edu- caUonal Problems Dr. Arthur E, Bestor, head of Chau- tauqua Institute, wilt be the j»peaker before the Wilmette Sunday Evening club on April 10. His subject will be "Educating for Democracy".â€"- Dr. Bestor is one of the foremost lecturers and educators in America. He is an authority on sociology and social problems. Recently he became the leader of the famous bible class heretofore conducted by John D. Rockefeller. Jr.! He has appeared during several previous seasons of the Sunday Evening Club, and has proved one of the club's most satis- factory attractions. The musical program will be pro- vided by Miss Anna Nyberg, vlolin- l«t, and Mrs. Marie Edwards von Rittcr, organist. - The management of the club an- nounces that it has secured the ser- vices of Governor Allen, of Kansas, for the evening of April 17.. Kiddies Storm Bank ___With Thrift Puzzles "Sava and Have" Drive Enlists En- thusiasm of Tiny Tots and Romp- ing School Children VISITORS AND STRANGERS\ â-  SOUGHT BY THIS CJHURCH "Visitorsand strangers are cordi- allv invited to att;«d our »ervjcet. announces the Wilmette Englith Lutheran church, established severa weeksago and holding services at the Wilmette Woman's club. . Services for Sunday, April 10, at 11 o'clock, include a sermon by the pastor, Rev. A. O. Sohplm, on the theme "Peter's Examination and Christ's Charge to Him," and i solo by Beatrice C. M. M "er. ^Tesus. I my Cross have taken," by Henry Y. yThe church expects soon to close its charter membership roll and to effect formal and permanent organi- sation. _^__^__ RUMMAGE SALE __A Rummage sale is announced by the Neighborhood Circle of the Ijrst Congregational church for Saturday, April 9, at Economy Shop. Greenleaf and East Railroad avenues. « The Hospital committee of the Wilmette Chapter, Order of the Eas- tern Star, will hold a Bakery Sale ket on Sa.urday, April 9, forJle ben- at the Van Deusen Grocery and Mar- efit of the IUinoif Masonic hospital. Dr. Charles E. Gi WE 1IM u? "Save and Have," is the watchword of literally scores of Wilmette and Kcnilworth boys and girls since the introduction two weeks ago of the Thrift Pustale campaign at the First National Bank of Wilmette. Every child solving the puzzle was confidence to the extent that when a ^tiade R depo„jtor at the banking prospective customers reacU an a^Thouse and j,U!lineM was flourishing to such a degree that extra clerks were ushered into service to wait upon the onrush of youthful savers. From tiny toddlers to the hop, skip, jumping school kiddies came the response to the gayly colored puzzle cards distributed in the schools and homes. Some came with parents, taking a chance with daddy's or mother's signature, having them- selves not yet arrived at the name- writing stage in their educational pursuits. Romping school boys and prospective . vertisement of yours he will know that you honestly believe the value warrants the price quoted, and his faith in your abilltv and judgment Will convince him that your valua- tion is correct." LA GRANGE OPPOSES NEW TRIER'S DIAMOND SQUAD New Trier High school's baseball team will play its initial league game of the season Saturday afternoon at New Trier field with La Grange of Lyons township. _____ The outlook for a New Trier^vicr tory is doubtful as the visitors have the advantage of experience, having been entered in the Suburban league race during the past several years. However, with Webber receiving the offerings of Varney, Seibold or White, any of whom possesses the ability to hurl Intelligently, the north ihorc-ninc should put up their ccle- brated New Trier scrap. DISCUSS VILLAGE FINANCES! GET $46000 FROM TOWN TAX Village Treasurer Harry W. Miller met with the Finance committee of the Village Board Thursday evening to discuss arrangements for closing of the" financial accounts of the Vil- lage for the fiscal year ending with this month. _â€" :. '__-â€"--„_- -â-  Treasurer Miller reported at the "Tuesday ~evening Uoard"Tession"tne receipt of $46,000 from township col- lector Hoyt King for Village pur- po«es. representing the largest town the-history the village. CONSIDER BUILDING REQUEST Plans and specifications were pre- sented to the Village Board Tuesday, togetherâ€"with a request for a per- mit to build a residence at thenorth- west cornet^oT Greenleaf and Eighth : •treet, on a plot of yrotwd-4i0 by-----When-a4^ the world seems dead; 194 feet, the property of Frint George. Reviving life about-u*â€" - Matters relative to compliance with certain building stipulations were discussed -4'v the trustees. The Vil- lage Manager will grant the permit. girls literally stormed the bank and had cashier Rob Webber and his first assistant Nicholas Schwall buried un- der a mountain of puzzles. It was a thrift campaign in line with similar tnTifrrtimulating^lrives conducted among school children in every section of the United States. ___-_â€"_______--â€"__â€"â€" DRIVES OVER "LOADED" FIRE HOSEi ARRESTED AND FINED W. Kossow, Gross Point, driver for the Wilmette Central Delivery, was fined $2 and costs in Magistrate Mickey's police court last Wednes- day for violation of a village ordi- nance relating to driving over a "loaded" fire hose laid across streets in the instance of fire. Kossow on Tuesday twice drove a truck over a hose laid on Central avenue, it was said. He was arrested by patrolman Jack Schaefgenr- â€"The-hosc-watv broken-at the point where the automobile wheels passed, it was stated at the f.re station. The or act ice of driving over "loaded" fire hose was saic'-to be promiscuous in the village. A SPRING OF HOPE (A tribute to 'he life of Dr. Frank W. Gunsaulus.) Dear God! who makes the Spririg- â€"time APPROVE GOLF TERRACE PLAT Plats of GoK Terrace-submitted-by- V44Uge-^ttotneylJWeii____^ proved by the Village Board Tuesday -evening. Points of law concerning the proper procedure in closing the business of the fiscal year and com- mencing the business of the approach- ing year also were submitted by the Village AttorneyIfitd^approved. Mr. 7733 North NEW ARRIVAL and Mrs. George M. Hrrmitagc l.amb avenug. Chi- cago, announce the birth of a daugh- ter on Saturday, March 26. at St. Francis hospital. Evanston. Mr. and l_r«. Lamb are members nwtte Baptl-1:^u-lcft anflnTl-t_ known in the village. General"" Tohn J. Per shim Jk^jgste Janis. and national officers of the When alt our hopes have fled. We thank thee for the blue birds And for the robins red. For grass so green-and lovely And the greening trees o'erhead. TYPEWRITERS â-  All Makes Bought. Sold. Rented and Repwj â-  ' : Easy PajrmMtto PATTERSON BROS. 828 Davit St. Mon« £«. 854 Evanrton, IU, o*m m__*. Vtmmm ___-_*w b-W !L & r_Ja% Greenleaf Delicatessen Home-made Bread and Roll* Our Specialty. Home-made Cakes and Salads. Some- thing different and good everyday. 1133 Greenleaf Avenue Telephone 2433 ^OURS,(S«i*tyf7i30toll. 3 to0. "----------------- - ______-X^" WATCH > fJW UAN', NHUI We Can Give Sufficient Proof that Our Warmouee h Strictly Firmproofâ€" Engage your space before it it all reserved. _________ITâ€" - _,TDRa(_L b FURNITURE CO. WK T3JT Oranges. Lemons and Bananas of delicious quality are now car- ried by us for your convenience •n«it........tei*iiitiiitiiiiMi*inii.....iniiiiiitiiitittfiiiitiiiiiiKiiiitiitiititt..........ttimi......•tiMiiiiii*iiiiiii>«eiiitii>tiiiitiiiit«aiiiifSfi»iffiiiiifiaffi Wm. P. Parks Confectioner "Everything Sweet to Eat9' Ridge and Lake Aves. WILMETTE TELEPHONE WILMETTE 1480 Uiir faith now well can compass Th-1 __i»_nrr,»rtinn T__lV- __________ Since we have known Gunsaulusâ€" ~He^ livesâ€"Thou live«t alway. March. 1921. Stella Bowers, "RING OUT THE OLD" The Village of Wilmette will of ficiallv conclude the fiscal year on Tuesday. April 26. at an adjourned meeting of the regular session of April 19. The new trustees will as- sume their duties at the adjourned «'"»<«rnn. nnt,;titf_ fine speeches in ex» change, for floral tokens, the gifts of itittif nts. â€"â€" WANT MORE RHONE POLES _.-fla_ce_B_H_t4Tuesday evening t%>_rH! a r»qn-_fâ€"from- theâ€"Hfmot^ Telephone company for placing of American Legion will attend an Am- telephone poles at Maple avenue and erican Legion banquet in St. Louis. Third street to provide service for April 18. which will be the closing new residences on Gold terrace. The feature of a conference of adjutants question was referred to committee of Missouri posts of the Legion. for consideration. ۥ 1 J^i d i^ar ••NNIItllHiimiW*" .lllllltlllllllli:",llllimillllllllllllllllllUl.....inilllllHIlllllllllllllllllllllllllllillililiillllllMIIMIIIMIimMmiHMMmiMMMIIIMIIIIIIIIIIMIMIIHIMMIHIIIIIMIK •W,..- - '^^_»^»' ^_^ ^_^_> Wm. T. WehnUdt, Proprietor. 562 Lincoln Ave., Winnetka Phone Winnetka 165