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THE LAKE SHORE NEWS, FRIDAY, APRIL 22, 1921 Advertising Keynote Of Druggists [Session C E. Renneckar of Renneckar Drug Company Attends Important Con- ltion in Chicago C £. Renneckar of the Renneckar Drug company has just returned from a convention of Rexall store people in Chicago and he is enthusi- astic over the excellent business ses- sions in which he took part. Many phases of the drug business were dis- cussed with the object of bringing out lhc_ best ideas on salesmanship -amt modern methods of merchandising, especially service to the public. One of the interesting subjects was that of "Advertising a Retail Busi- ness." It was the consensus of opin- ion that too many merchants look upon advertising as a necessary evil because others do it, whereas the right sort of advertising by a mer- chant is part of his services to his customers. It informs the public of special bargains, reminds them of seasonable necessities, and gives them reasons why certain goods are best to buy. ^___^__, One speaker was applauded when he said "No advertising campaign can fail to .be a success "when it is de- signed as service to the customer and where the salespeople intelligently carry through the idea of showing^ the customer how he can spend his money to best advantage to himself." Several days were used in relating business experiences and talking over the lessons to be derived therefrom, still further strengthening the spirit which has done so much to enable merchants to work together for the advantage of their own communities, also to develop aggressiveness in business.. A banquet was given at the Sher- man hotel, with music, entertainment and speeches by distinguished guests. CARDS, DANCING CLASSES AT THE COMMUNITY CENTER The Philanthropy department of the VVilmette Catholic Woman's club has discontinued for several week its all- day sewing on Wednesday. Miss Virginia Lilienfield has offered her services in teaching parlor danc- ing to the children of the village. A class is held Thursday. Cooking classes scheduled for Tues- day. April 19, at Community House. were postponed until Tuesday, April 26, because of the fact that Mrs. Anna Peterson, instructor, was out of town this week.___ Community House schedule for the week^~cbmmencing today follows:___ Friday. 2 o'clock â€" Monthlv Com- munitv House Card party. Meeting of Wilmette Physicians' club in the evening. Saturdayâ€"Violin classes in the morning. Sundayâ€"Meeting of Finnish so- ciety. Monday, 4 to 6 p. m.â€"Miss Marr's Dressmaking class. Tuesdayâ€"Mrs. Peterson's cooking classes. 2 to 4 o'clock and 7:30 to 10 o'clock. 1 Wednesday. 4 o'clock â€" Babies' riendly society auxiliary sewing for Armenian babies. Thursday afternoonâ€"Miss Virginia Lilienfield to instruct class of chil- dren in parlor dancing. Evenine â€" Meeting of Finnish society. Mitljn ery class under direction of Miss Mary Schwind at 7:30 o'clock. NEW TRIER GIRLS MAKE COSTUMES FOR PAGEANT One of the herculean tasks in the preparation for the Pilgrim Pageant to be given at New Trier High school early in June, is the work of providing costumes for those who are to take part in this immense performance. There are nearly three hundred boys and girls for whom costumes must be provided. The different groups to be costumed are the Dutch, Puritan, British Sol- dier, Indian, Colonial and Civil War groups. Besides these, costumes must be made for the various fancy dances which occur at intervals through tbe~pageant. â-  - Miss Murphy is chairman of the costume committee which is made up of five girlsâ€"one for each episode of the pageant. These girls are: Jessie Robinsonâ€"Episode I. Elizabeth Munroeâ€"Episode II. Dorothy Whiddenâ€"EpisodeTTir Phyllis Oganâ€"Episode IV. Emily Hadlyâ€"Episode V. The costumes are being cut out and pinned together by Miss Moschel's school sewing classes. KENfLWORTH HAND LAUNDRi KIDS AUTO COLLISION 3oth trout wheels of a delivery true': owned and driven by A. C, Wolf /Wilmette Tinner and bneet- metal contractor, were clipped off in collision on Monday afternoon .with driven by a delivery boy for Pharmacy at Ninth The occu- a a car the Wilmette street and Linden avenue of the machines escaped in pants jury. DANCE IS The dance given Village hall Tuesday even:?, Wilmette A.*C. drew a u^I Kippy Orchestra furnished!!.! for the occasion occasion. BUNCO PARTY The children of St. held a bunco party in tl Tuesday afternoon. Joseph', YOUR HOUSE CLEANING- Should not your coal be deliver* ed before spring house cleaning and at the present low spring prices? LORETTO E. FRAWLEY DIES FOLLOWING LONG ILLNESS ENGLISH LUTHERAN CHURCH COUNCIL BEGINS BIG WORK Services next Sunday morning at 11 o'clock at Woman's club. Rev. F. A. Millhouse of Maywood. 111., will preach.â€"Special music will be "rend- ered. Our congregation was formally or- ganized last Sunday. The charter roll has been signed by 27, and we ex- pect more signatures to be affixed before May 15. which is the date set for closing of the charter roll. The names will be published later. A large congregation attended the ser- vice. The pastor conducted the ser- vice, assisted by Rev. J. F. Seibert. D. D.f and Rev. T. B. Hersch. Special . music was furnished by a quartet and Mrs Smith, soloist. The members of the church council met Monday evening with M. B. Schnau deiv 422~Gr een 1 ea^avetra erThe^ following officers were elected. Rev. A.â€"O. Soh^m^^pj^^id^mixJLQuis^F-^ ie1ter7_vfce president; A. H. Hom- righaus, secretary: William Melbyc, finance secretary; Charles F. Brandt, treasurer; E. P. Uhl, Jr., musical di- rector; Alice A. Schnauder, organist; Louis F. ..Mueller. Sunday school superintendent. Church council will Funeral services for Loretto Eliza- beth Frawley, 20 years of age. daugh- ter of Mr. and Mrs. Albert R. Fraw- ley. 1328= Elmwood avenue, were con<- ducted from St. Francis Xavier church Saturday morning at 10 o'clock. Burial was at Calvary. Miss Frawley died Thursday. April 14. from the effects of an attack of influenza more than a year ago. She was a graduate of Marywood High school, Evanston, and was for a time a student at New Trier High school. She was prominent in church work among the young people. Surviving Miss Frawley.__blesidex. Coal is only one ofâ€""Guaranteed Products'9 Coal, Coke, Ice, Feed, Fertilizers, Building Materials . Ice not delivered north of Evanston. (onsumers @ NORTH SHORE BRANCH - 1015 CHURCH ST..1EVANSTON Rogers Pk. 3800, Evanston 4500, Wilmette 1300, G/encVe 7S, the parents, are two brothers. Albert R., Jr.. and Robert D. Frawley. She was the sister of the late William J. Frawley. WILMETTE SCHOOL GIRLS SEW FOR NEAR EAST BABES Sewing of garments for babies of Central Europe is not to be confined to the women of Wilmette, that is, to the mothers, aunts and older sisters, according to the plan of the Wilmette Babies' Friendly -society which this week organized an auxiliary compris ing girls between the ages' of 12 and 14 years. Tin- little relief workers are to meet atâ€"Communityâ€"Houseâ€"next-Wednes day afternoon at 4 o'clock to sew for the destitute babies oLth^Near East. deft little also meet next Monday evening at 8 o'clock. 'â-  . They are said seamstresses. to be "SuTTday-school classes will be or- ganized Sunday, May I, 9:45 o'clock, at the Woman's club; A cordial invi- tation is extended to anyone who wishes to atlend. Our .superintendent, Louis F. Mueller, has had many years of experience in this work. â-  Portable Garages and Summer Homes { GARAGES $100 up Why pay Gar- age rent? Investigate? S«ad far Catalcf o#. Delivered and erected in few hours. DUFFY PORTABLE HOUSECO. I 4307-19 W. 24th Plac CHICAGO f Phone Lawndale 1877 ^â- â- â- â- â- â- â- â- â- â- â- â- â- â- â- â- â- â- â- â- â- â- â- â- C Earl yard, LEADS THE WAY Orner's front yard. orJaack if you please, whatever, that great expanse of lawrt sloping east- ward from the Chicago and North- western station, is getting its annual spring manicuring. Our affable sta- tion agent is likewise attending to his fences, not political fences, to be sure, but the kind that run around things. Clean-up week, you know. Many KtcMI ISSJS'39 Hade to Order Dress your car properly for conveniences and durability. We have at all times a comprehensive stock of the best stand- ard grade accessories; little conveniences, time savers, money savers and car savers that you should see and consider for your own car. â- â- * [ . now McAllister-worthen co The McAllister Stores Company this week assumed the new name Mc- Allister-Worthen Company. J. E» Worthen, the new member of the firm has been connected with the local dry-goods store since its estab- lishment here.â€"He lives at 314 Green- leaf avenue, and is well known in the* village. : ..•-' MOTORCYCLES 1921 MODELS HARLEY- DAVIPSQN. Callandâ€"- fcheai or send for cat aloe on new or uwJm«« chine*. r LANG, 1704 Hickicaa Art. CHICAGO. ILL. We are featuring the Automatic Steam Carburetor, a device attached to the manifold intake, controlled from the dash, that actually will give a 33 1-3% increase in gasoline mileage and 10% more power. KELLY-SPRINGFIELD AND GOODYEAR TIRES CARRIED IN STOCK IN ALL SIZES FRANKLIN Sales and Service The car everyone would like to own Gage Motor Sales Co 5700 f €39 Oiringtea Ave., Evamteo Phone Winnetka 165 13 TAS" JACKSON BLVD., CHICAGO