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Presenting The New Fall I Our Store this month is is the most interesting First of all, there are the tales to attend, for such interesting values are off eredâ€"as in this 90 HOURS OF BARGAINS which is now in progress (by the way, you really mustn't miss attending it) andâ€" There are the new things! ! ! of which it is the pur- pose of this ad to tell you. Everyday our shipping room's big red doors yawn and into their cavernous depths, are jostled great impressive looking boxes (whose contents more often than not, wily Parisians have fashioned) rubbing elbows in most democratic fashion with their more humble sisters, bones con- taining perhaps fuzzy soft sleepers, meant to keep some chubby little imp snug and cozy this winter. And soâ€"through the entire month the new Fall things come, making of our store a veritable Fashion center. Among the interesting things are- made in Paris The little grey label tucked away, on its in- side, doesn't make you exclaim. " Decidedly. Parisian" when you see one of these blouses, its line, color, and color combination design, and execution, which are so markedly un- usual, you can't help but know its origina- tion. A black moon-glo crepe^ embroidered ela- borately both in front and back with silver beads, has kimona sleeves which intrigue ones fancy, a low round neck which is beaded, and a narrow tie belt, bead fringe tassels end it. * f r\ Q- Its price is...................* I zf'VD for little women "Crown" designed for our little women'* shop a group pf stun- ning modelsâ€"A Poiret twill has the fashionable round neck, and the skirt is embroidered in cream yarn and silver, from waist to hem, effecting in design an old lace apron, a tie belt completes it. Its price is 67.50. There are a num- ber of others which you must be sure to see. Gowns made in Paris In back of the magic word Paris is artistic performance, which upholds its envious rep- utation in Fashion circles, hence tis no won- der Milady delights in owning a frock de- signed and executed there. Xor is such an acquisition beyond the means of the "moderate_incorne',_jwardrobe. This one of Mohawk Moon Glo attests the Tact, far u is $50-00 only... .^_..,,,.,........,,.,..,. w V Oriental motifs are embroidered on the skirt and waist. The colors of the embroid- ery Egyptian blue, and nile green contrast beautifully with the Mohawk, a distinctly new shade, which borders on rust but has much more life to it. Others which are here will no doubt prove interesting to you. The merits of the newest accessories cannot be overlooked in planning the effectiveness of your costume. Our assort* ments will prove inspirational. / , Coats for women The wrap is gone but its influence i^seenr^nrthe loosebacks^vhiclrare used on most of these smart new models, in fact, the less observing, might #o so far as to call these coats, wraps, but we (you and us) being so much more discerning claim them to be coats. Be tfiat as it may, we have one made of dark blue duvetyn (its a copy of a French model) which has full loose sleeves, whose cuffs are nothing so much as loops about four inches wide, which are trimmed with tri- angles of turquoise velvet, effective- ly embroidered in black, gold and silver metal thread. The collar is a soft *scrunchy' throw affair tiim- med as are the scuffs. The ,belt is held jnJ^lac*^*-^e^desi5y^nvr broidery motifs. It is lined thruout with a cream and green striped satin. Its price $95.00 Others are priced for girls "eight to fourteen** Our children's shop wishes to proclaim and in accents clear, that both the LOTTA WEAR FROCKS and JACK TAR TOGS have arrived. So that the going-away- to-school girl could be oufitted in be- coming and adequate fashion, we or- dered them in "early. * • In ginghams, Lotta Wares are oMy.. 3. 50, $4.50, $5.00 Jack Tar regulations in a| jm -~ French serge are.......___* f £ In Jack Tar Suiting cadet blue with bloomer. ... ... jpj^.ys Blouses in tailored styles If you adore being dressed in the fashion popular, we'll wager you need a few more Byron collared blouses! Wearing them as you do with your slip-over sweaters, and jumper dresses, a number are required, we haveâ€"- A model made of batiste, the--r^llar and ruffs being edged with fntltng^vhich is â€"very reasonably >^ -A. pricedat............ *£•*> One of striped dimity, made •-----in 4he sameâ€" *^ ~/ style is...... %>50 *Ji Very fine dimity makes one which has a closely tucked front, and bound col- lar and cuffs $^95 Its priro i«----Tm.----- FOVNTAIN WARE • EVAMSTON