The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

iPPPPMPn ...,...,,..,, THE LAKE SHORE NEWS, FRIDAY, OCTOBER 21, J921 i The Newer Wilmette Village Hall On March 2, 1919, Wilmette was swept by a. terriffic tornado. With le course of the storm following Wil- mette avenue the Village" Hall sus- tained the brunt of the twisting winds and when tranquility resumed was found to be in a deplorably damaged condition, practically roofless and rain-soaked throughout. President Zipf set about imme- diately with his Village Board to bring order out of the chaos,at the municipal headquarters. While dis- cussing the ways and means of ef- fecting the rehabilitation of the struc- ture, the far-seeing officials hit upon the expedient of "doing the job right" or "killing two birds with one stone", if you please, by rebuilding the in- terior of the structure and adding a second floor which had been provided for as a future possibility when the building was constructed. McCLURE DISCUSSES ADVERTlSlCTEPES Head of Wilmette Sunday Evening «e»der in Advertising Field Says Ads are Good News About Good Goods CHURCHES REALIZE NEED Public Institutions, He Says, Find That Paid Advertising Space Car- ries Accurate Messages "Governments, political parties, boards of health, churches and schools realize that paid advertising space accurately qca^ries t|heir messages", says W. Frank McClure. 219 Broad- way, President of the Wilmette Sun- day Evening Club and chairman of the Advertising^onnc4^of-the-^hica- go Association of Commerce. " Mr. McCIure's statement came in an address recently before the Execu- tives' club in the Hotel Sherman, Chicago, in which he made the signi- ficant statement that more advertis- ing had been done in September of this year than in any month for many years. Timeliness and human interest prevail to a large degree in modern advertising," he said. "It helps ad- vertising to* be as effective as it is, -and that is only about 5 percent at present. Like electricity, its full pow- er has not been developed." Governments. Political parties, boards af health, churches and schools realize that paid space accurately car- ries their messages. The best artiste ~ contribute their effort s to advertising \nowadays, when a decade ago they thought it unethical, the speaker said; and the best writers likewise are turn- ing ad "writers. Unscrupulous Advertiser Passe "Advertising, in the strictly com- mercial s?ense,is good news about prood goods. Through organized advertising bodies, and legislation in thirty-four states, the unscrupulous advertiser of the past is being driven from his last stand. Apart fruiitâ€"legislation, thou- sands of publications are consistently refusing questionable copy. All this has the effect of making advertisers of our strongest business institutions. "Annual advertising appropriations of banks in some instances run as high as a million dollars. Advertis- ing builds good will, and that is the basis of credit. Many a manufacturer of a nationally advertised product could lose all his physical equipment and his entire stock of raw material, but his greatest asset, good will, would remainâ€"the thing created by advertising, r "Advertising has pulled many a bus- iness out of the mire, and turrted fail- ure into success as if by magic, Mr. McClure said. "Building reputation is more impor- tnat than spearing for immediate sates. The skillful advertiser appea as accurately as he can senses, to impelling . motives, "the" public sense of fairness. Type Faces Important "Even the tvpe itself may suggest strength, feminity, serenity, dij antiquity, common sense ness, Mr. McCture said. to human and to or cheap- atmosphere of strength." he said "Colored illustrations appeal mast to women, but another kind must be used for men. "Americans respond more favorably to a question than to a command. Ac- tion commands more attention than ads whichâ€"doâ€"not suggestâ€"action. The public reads that which is easy to read and worth reading. These are a few of the reasons why adver- tising is growing by leaps and bounds in the United States." WOULD WARN MOTORISTS AT STREET TERMINUS APPROACH Village Trustee Paul A. Hoffman, as spokesman for the Wilmette Im- provement association, of which he is president, Tuesday evening asked the Village Board to consider the erec- tion of signs at Sixteenth street and Central avenue, informing motorists that Central avenue terminates one- half Block west of that point, block north and west of that point. Motorists, it was explained, frequently proceeded on the street until their cars left the pavement and entered vacant property .where machines could be manuevered out only with great difficulty and after consider- able noise and consequent disturb- ance to property owners. The Im- provement association, Mr. Hoffman explained, would pay for the placing of the signs. OPEN RELIGIOUS EDUCATION SCHOOL Kenilworth Happenings M The Wilmette Community School of Religious Education opened last Mon- day evening in the Byron C. Stolp school gymnasium with n tendance of Sunday school instructors. During the Assembly period between the classes Rev. Stephen A. Lloyd pastor of the First Congregational church, delivered a brief address. A" Wilmatte minister -will talk at this assembly period each week. Registra- tion in the school is still open and may be made with H. M. Bickham, 429 Ninth street, dean of the school. ISS ISABEL CLINE, daughter of Mr. and Mrs. J. S. Cline of Kenilworth will make her de- but in Chicago, Sunday, October 30. She will be presented by Mr. Harry Culbertson at Lyon and Healy hall. Miss Cline has been abroad studying for the past year, and will render the following program: Gia la Notto..........."......Haydeh Gironetta.....................Sibella Care Selve....................Handel Hymn au Soleil.....Rimsky Korsalov Dans le cieL^,J.,^JRimskyKorsalov Pourquoi restes seuletto ........... ....................... Saint Saens Nocturne _______........Caesar Frank Le Secret ............Gabriel Faure Le temps des Lilas ........Chausson Lamento.....................Dupare Bell Song (Lakme) ..........Delibes 0 Sleep Why Dost Thou Leave Me .--............................. Handel Last Night I Heard the Nightingale.. ...... 3....................... Salter Pierrot....................de Rubner Sunshine Song ....*.............Qrieg Hearts Country .........Heelen Seasr Provincial Maiden.....-----Dell. Aqua Mr. Garvin Williamson will accom- paflv Miss Cline. â€"+â€" ; fc Mr. and Mrs. Ward Starrett have moved into their new apartment in the Ridge Manor, Evanston. Mrs. Starrett was, before her marriage in June, Miss Olive Bulley, daughter of r and ^fr<; "Frederick- Bulloy. Mrs. Benjamin Hawses gave a bridge Friday in honor of Mrs. Wen- dell Clark and Miss Harnette Ridg- way. . Mr. and Mrs. Frederick D* Aix have returned after a six week's motor trip through the east. â€"♦â€" Mrs. Frank Nason was a luncheon hostess Tuesday last at Skokfe Golf club. . â€"♦â€" Mr. and Mrs. Charles Chandler left Wednesday on a ten days* trip in the North woods. â€"♦â€" Miss Vfrgene Maltby returned Sun- day after a week's sojourn at South Bend, Ind. ' . â€" •â€". The Young People's Bridge club met Wednesday evening at the home of Miss Louisa Sanborn. â€"♦â€" Miss Emily Foresman, who is at- tending Smith College spent last week-end in New York. Mr. and Mrs. Dwinell Slater return- ed Friday after a ten days' honey- moon in the North woods. â€"•â€" The Wednesday Afternoon "Bridge club met at the home of Mrs. Sidney Ball this week. â€"♦â€" Mrs. Leon Ellis gave a luncheon Thursday last in honor of her sister, Miss Harriette Ridgway. â€"•â€" Dr. Rufus Stolp returned Sunday last after a month in Philadelphia. â€"♦â€" Miss Louisa Sanborn entertained informally at tea Sunday last. Mrs. Frank *C. Nason was a lunch- eon hostess Thursday last. â€"*â€" Dr. and Mrs. Rufus entertained the Evening Bridge club Monday last. â€"♦â€" Mr. .and Mrs. Walter D. Launders will entertain at tea Sunday evening a recent issue off] 9ny brings to iSPS GO TO CHURCH SUNDAY SPEAKING OF OUR FAMOtu MUSICIANS; PERIir^ Mention in Lake Shore musicians' colony onnj « other famous artist who ha? her home in Wilmette ever a tS of U summers and who soon it J?? come a permanent resident of tk»* lage. â„¢**+ Reference is to Mrs. Marie Sidm-. Zendt, soprano, whose work k?5 cert, at music festivals and in chS* singing has brought her a di$tin»S ed reputation. Mr. and Mrs z3 have resided in Wilmette durin»2 summer for 11 years and are 2 planning to build a home here. Mrs. Zendt is soprano in the qim. tet of the Winnetka CongregaS church and a member of the faculty! the American Conservatory of MusJ Another artist of note, not include in the "colony" story by reason ofZ fact he has been in Wilmette so mam years and cannot be counted amoni the newcomers, is the well knot! Milan Lusk, violinist, whose nam long has been familiar on musicale programs. HONEST SOLICITOR With many bogus magazine solid- tors working on the north shore, re;. identJ of Wilmette may be assured of at least one solicitor who bean credentials and conducts legitimat< transactions. She is Miss Evel Sternberg who is representing Renneckar Drug company ari tor for the Designer and the Woman*! Magazine. IN GOOD WORKING ORDER The burglar alarm system at the First National Bank is in good wort ing order. Last Friday evening the device was accidentally put into op oration with the result that several policemen rushed to the building, rifles in hand, prepared for a real emerge* cy. It was all a mistake. rs. Kerry C. avenue, is spending a fortnight or at the "Spa", Waukesha, Wis. CO i Today Wm. S. Hart in "THE WHISTLE" also latest International News and good two reel comedyâ€""In Again, Out Again". STAR THEATRE FOUNTAIN SQUARE, EVANSTON Continuous Performanceâ€"1 ;3Q.....to _1L_P. M. Telephoneâ€"Evanston 3030 I. Teacher, Mgr. We can't show all the pictures, but what we do show are the best When you come here you are always sure of a good entertainment An ever ANOTHER SCORELESS TIE FOR NEW TRIER GRIDDERS Xcw Trier and Riverside High school grid squads battled to a score-- less tie Saturday morning on the north shore field, neither side being able to do things when scoring op- portunities offered. New Trier held the advantage in weight and all -ar-ound skill but lost severa^xehances through fumbles, MOTORS Rev. Xlilber the First Met Hoc the trains when be IEW C new pa«*dr of urch, avoided came to the vil- lage last week from Aberdeen. South Dakota. The pastor, Jus wife and four children motored all the way from the northwest. Rev. Stan sell's first sermon at the Methodist church last Sunday attracted one of the. lar- •rest audiences ever assembled in. the edificel MYSTERIOUS STRANGER Wilmette Police, last Sunday insti- trrted a thorough search for a suspi- cious appearing man who is alleged to j !,ave rune the doorbell at .the Joseph pH. Solomon home, 54 Crescent place, ; in tl]e Le^rJx_niorjimg_JiQur^^_^pQlice hank's adverusinfi^should ap- _ pearTn type which carries witrT»t an | coulcThnd no trace of the man. â€"*â€" Miss Frances Tollerton gave a din- ner at South Shore Country club last | Thursday in honor of Missâ€"Harriette Ridgwav and Mr. Samuel Clark. â€"+â€" ! • Mr. and Mrs. Walter Bew who have been the guests of Mrs. Bevv's pa- rents, Mr. and'Mrs. Charles Chand- ler, returned to their home in Atlantic City. " â€"*â€" The Guild of the Church Of the Holy Comforter will open Monday, October 24. Luncheon will be served in the guild room and the work for the year will be planned. Miss Virginia Little gave a tea Wednesday afternoon in honor of Miss Harriette Ridgway. whose mar- riage to Mr. Samuel Clarkeâ€"of Wil- mette, will take place October 29. â€"+â€" and Mrs. Hugh1 A. Foresman were dinner hosts Friday evening at their home on Essex road, "to cele- brate their twenty-fifth anniversary. â€"*â€" Mrs. Edwin Hedric entertained in- formally at her home on Melrose av- enfie, Tuesday, in honor of Mrs. Walk^ pr of Pasadena, who is the guest of Mrs. Sidnev Eastman. • j* The Church of the Holy Comforter cave a party Wednesday afternoon for the children of the Sunday school and the younger members of the choir â€"*â€" Mr. and Mrs. Reed Landis and rbuerhter. Nancy, -spent the week-end with Judge and Mrs, Kenesaw M. Landis. *â-  . Jf Mrs. John A. Bellows has gone east on a business trip. Added Wednesday Eddie Polo in "DO OR DIE"â€"Episode No. 7. Added Thursday and Friday International News COMING Next Monday and Tuesday BETTY COMPSON in aAT 1W Thursday and Friday "THE GREAT IMPERSONATION1 END OF THE WORLD" ____ November 7â€"NAZIMOVA in "CAMILLE" â- MM------------------,ft|»,AFâ€"â€",A^.M^ â- j*â€"<m -4