Lake Shore News (Wilmette, Illinois), 14 Sep 1923, p. 17

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 jDEVELOPm by nineteen years' ex- perience, the 1924 line of Reo high- powered six-cylinder passenger cars more forcefully expresses the signifi- cance of Reo as uThe Gold Standard of ^yaiiies» ^ Greatly improved and oversized brakes with 15-inch drums and 2V*-inch faces provide positive control; a simple, sure and safe design of time-tried goodness is assurance of continued efficiency* , Powered with the wonderful Reo 6-cyl< P^lttll The rugged, powerful chassis is hung igffiepgtog^ lower to the road for Md^r riHina uimfedr |Vith intake valves in BSd lower to the road for easier riding, greater safety and improved appear ance. The double-frame mounting of power units,â€"long a distinctive Reo feature,â€"is maintained So is the sim- ple dual foot control. Super strength marks the new rear axle, which combines the advantages of both the semi-ftoating and full floating types* and exhaust valves at side, positive lubrication and cooling systems and unusual accessibility, it provides de- pendable power for every driving condition. Safetyâ€"reliabilityâ€"comfort-â€"econom y j^-roadabilityâ€"appearance,â€"on what- ever factor motor car satisfaction is based, Reo dominates. 'Mi iffiM ?M :Ml siitf. .lIltlwSM" %*if I *IXZ5*m &m mmmmi Bfailhr806 Grove St., Phoiie Ev. 6194 REO * MOTOR CAR COMPANY gnssng m an^

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