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14 wn.MKTTE LIFF rem AY. TULY 25, 1924 WILMETTE LIFE (Formerly The Lake Shore News) Established 1912 with which is combined THE WILMETTE LOCAL. NEWS Established 1898 I3SIKD FRIDAY OF EACH WEEK by LLOYD HOLLISTER. INC. 1222 Central Ave., Wilmette, 111. Telephone ........... Wilmette 1*20 81 BS< HIITIO> 92.0O A YEAR All communication must be accom- panied by the name and address of the writer. Articles for publication should reach the editor by Wednesday noon to Insure appearance in current issue. Resolutions of condolence, cards of thanks, obituary, poetry, notices of en- tertainments or other affairs where an admittance charge will be made or a collection taken, will be charged at regular advertising rates. Entered at the post office at Wil- mette, Illinois, as mall matter of the second class, under the act of March 8, 1879. FRIDAY, JULY 25. 1924 Separate the Grades. Enforce the Traffic Laws, Build the Through Traffic Road. award: 1. Thoroughness of policy of personal service to customers. 2. Particular initiative, skill and enterprise manifested in en- larging the general use of elec- tricity. 3. Development of efficiency in its organization. 4. Improvements in construc- tion practice, resulting in greater reliability of service. 5. Increased efficiency in gen- eration and distribution of elec- tric energy. 6. Extension of service to homes not previously wired and to rural communities. Six points in all. summed up briefly, representing the gigantic operation of a vast industry that supplies electric energy to 137 communities and gas and elec- tricity to hundreds of thousands of consumers. OPPORTUNITY DAYS "Opportunity," we are told, "knocks but once at every door." It is gratifying, however, to note that \\ ilmcttc's business people are prepared to qualify the adage by extending this "knocking" over a period of two days--Julv 2X and 29--during which time the householders will be offered something quite unusual in bar- gains in the local stores and shops. The Wilmette Chamber of Commerce, robust and enterpris- ing offspring of that sturdy pi- oneer, the New Trier C« nmer- cial association, brings Oppor- tunity Days to the Village. Through its sponsor shi] MR. McKEIGHANS LETTER In the Public Forum depart- ment of this issue will be found a lengthy letter over the signa- ture of Albert A. McKeighan. in which the writer attacks this newspaper's recent report of the meeting of the village trustees at which the Wilmette-Central ave- nues widening program was de- feated. To anyone who is familiar with the proceedings of that meeting, Mr. McKeighan's epistle will be amusing. We are charitable enough to believe Mr. McKeig- han was laboring under a variety of misapprehensions when he brought forth the document, which is remarkable only because of the error he indulges while dis- cussing his "facts." Upon after- thought, however, Mr. McKeig- han's screed has another distinc- its sponsorship nier chants of the village are prepar- J tion, namely, that of dealing in ing to meet the buying public veiled innuendo and somewhat more than half way in what prom- over-wrought inferences. With ises to be a veritable carnival of these, we are not concerned, but exchange. will urge our readers to throw Hut bargaining is by no means over them the mantle of charity. the outstanding motive of Op-1__TVut there is one feature of Mr portunity Days. On these oc casions the merchants of the vil- lage will demonstrate to the householders of Wilmette that goods of first quality and in most satisfactory variety can be pur- chased at prices that are right. At that time, also, will be em- phasized the fact that Wilmette's shopping places can compete suc- cessfully and to utmost satisfac- tion with the stores and shops in the larger population centers; that Wilmette's shops are truly metropolitan in appointment, but happily possessed of a quality so frequently lacking in the larger places, namely, that quality of personal service by well-trained neighborly and courteous sales- people. Opportunity will knock with inviting frequency at the doors of Wilmette homes, the Chamber of Commerce promises. THE COFFIN AWARD Twenty-one thousand and five hundred stockholders, as well as thousands of customers were ?leased recently to learn that the ublic Service Company of North- ern Illinois had been awarded the Charles A. Coffin medal for 1923. This award comes in recogni- tion of distinct achievement and assigns to the recipient first place among public utilities companies, at least for the year 1923. It recognizes achievement over a period of twelve months, but it also indicates to the person who goes more deeply into the mat- ter, years upon years of gradual development, frequently in the face of seemingly insurmountable difficulties. "Recognition of its distinguished contribution during the year 1923 to the development of electric light and power for the convenience of the public and the benefit of the industry" suggests a policy and plan of procedure that had their inception in the very beginnings of the company. It is well to consider briefly on what points the Public Service won this recognition from the Charles A. Coffin Prize Commit- tee of the National Electric Light association. These are given as the out- standing factors determining the McKeighan's communication which must not be permited to stand unrefuted. This concerns the widening of Central avenue. He very erroneously infers, (a veiled inference), that property owners in Park avenue between Wilmette and Central avenues are opposed to the widening plan. "If you desire to know how home owners in that locality feel about the widening of that block (Cen- tral avenue)," he writes, "go over and talk with them." That we find unnecessary since we have proof positive before us at this writing in the form of a petition and individual letters signed by home owners (exclus- ively) that bear unrefutable ev- idence of the fact that the prop- erties involved most directly in a prospective assessment for the contemplated improvement are enthusiastically in favor of the widening--in most instances de- siring even wider pavements than were stipulated in the defeated program. This is official evidence, Mr. McKeighan. Why must we call upon these citizens to ex- plain ? Mr. McKeighan gloats because he signs his name to his letter, but complains of another--one favoring safety on the streets in the business district--who em- ployed a nom de plume. While it does require some courage to sign a document that can be shot full of holes, we-proceed to as- sure Mr. McKeighan that the writer of that unsigned letter is a substantial citizen and home owner of the community. We "suspended" no "rule" when we published that communica- tion. The writer's name is on file in our offices. Unfortunately the excruciatingly funny refer- ence to "soap suds" represented a bad guess. We allot to Mr. Mc- Keighan the proverbial three guesses. For the remainder of the Mc- Keighan document, the lawyer's phrase, "irrelevant and immate- rial." will answer. Or, as a great man once said: (name also on file) "To apply logic to it would be like trying to knock a feather bed out of the way with a sledge hammer." Wisconsin ^NorthernMichigan FOR a cool, clean, enjoyable trip take the North Shore Line to these vacation countries. Fast, frequent trains and courteous North Shore Line Service combine to start your vacation right. Direct connections in Milwaukee with the T. M. E. R. &. L. R. R. for Oconomowoc, Nashota Lakes, Nehmabin Lakes, Silver Lake, Delafield, Waukesha Beach, Nagawicka Lake and Pewaukee Lake. Also direct connections with Milwaukee Northern R.R.for Port Washington, Sheboygan, Elkhart Lake, Cedar Lake, Crystal Lake and intermediate points. Sched- ules of both roads connect with North Shore Line trains. Step from your North Shore train in Milwaukee into a T. M. E. R. &. L. or Milwaukee Northern train at the North Shore Terminal. Connections are made in Milwaukee with Pere Marquette Steamers for Ludington.Manistee.Hamlin Lake, Portage Lake and Onekema. Leave here in afternoon; take night steamer from Milwaukee, arriving in Michigan next morning. Fast trains leave for Milwaukee over the North Shore Line, at fre- '37N^rtTTsl^^tlcket^fke\ int^S^H^ gage, to your point of destination. For schedules, fares or other informa- tion, inquire at North Shore ticket office. Chicago North Shore and Milwaukee Railroad Company Wilmette Passenger Station Telephone Wilmette 2514 LOW COST SMotor Coach Tours NOW North Shore Line motor coach tour* make delightful, Inexpensive vaca- tion*. Big, new, comfortable, deluxe coaches -- outings of unmatched acenic beauty through glorious lake *nd resort region* of Northern Illinois and Wtaconsin. including the famous Dells. M--"Tsailit Efctv ijsr**» trip*. $37. 5-day Crip-- 738 mile*, including hotel* and meal*, $65. 7-day trip--959 mile*, including hotel*, meal* and boat trips, $89. 1-day trip -- ISO mile* to Lake Geneva and return, in- cluding boat trip, $7.50. Illustrated folder with full partic- ulars at any North Shore Line ply F. W. Shappert. m. 822. 72 W. Adam, Telephone State 5723 Nation, or apply F. W. Shap or"Centr*1°8280" Tramc'Mgr. . Chica* t ^^^m--Si [Mi m SLJBE E__(G Flat Rate Prices WORK GUARANTEED Greasing Carbon and Valve New Rings New Piston Fins Bearings Taken Up Reboring RELINING BRAKES Why not know the cost before you give your order? It is the only sensible and satisfactory way. Call Win- netka 617 for a price on any job--large or small.