The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

Reo has been most active in pioneering ballo.on tires for two big- reasons: one is represented by the many demonstrable ~advantages of balloon tires which put added comfort· and convenience into motor travel. The other is the remarkable fitness of the famous Reo passenger car chassis to balloon tire operation. No other car in or near its price is so ideally adapted to deliver such a generous quota of balloon tire satisfaction. Dual Foot Coatrol Two pedals perform the triple duty of operating the clutch, service brake and emergency brake. Driving is simplified, and prompt stopping facilitated. Both brakes are securely locked or instantly released at the toe's touch. Part depression of the left pedal throws out the clutch; further depression applies the service brake. Instant, positive and instinctive foot pressure applies the emergency brake by the pedal at right . . The usual hand lever is eliminated. Double ...... Cradll... 01 VItal Power Units This distinctively Reo feature c6mbines with balloon tires to absorb the hammering effect of road shocks before they reach the important units. Engine, clutch, transmission, radiator, starter, and other major parts are mounted in an inner frame, the whole assembly literally suspended in the main frame and several inches lower. Improved road balance naturally results from this lowered center of gravitY.. So does a .1n0re nearly straight line drive from engine to axle, with lessened wear on the universals. _.,. L Oversized Brak· With 75% greater road contact than the ordinary pneumatics, balloon tires markedly promote prompt, road-gripping brake action; adding to it are Reo's greatly oversized brakes, -15 inch drums with 231" faces. With a low chassis, equitable distribution of chassis weight and positive brakes that · operate only on the rear wheels, balloontired Reos can be stopped in a remarkably short distance, and with greatly dintinished tendency to skid or sidesway on wet or icy pavements. B.Il<»n TirelllMGrb;~ · b1mr .,.U..t th'e cur~uahjonl~ U 101 oocap..tte and~. Steerlac Gear Correetaeu The Reo spring suspension, always of pronounced superiority, is particularly efficient in connection with balloon tires. Long and softly supple, Reo springs gently yield to road irregularities, faithfully completing the cushioning of car and occupants which begins with balloon tires. The design of the Reo steering gear exactly fits it to function at 100 ~ efficiency with balloon tires, absolutely without change of any kind, and greatly enhances the factor of easier steering through mud, sand and loose gravel which is a marked balloon tire feature. &noon tires and chasais goodnea combine with beaut~ of Jine andfiniiJh and extreme price moderation to make Reo paaenger car· more definitely "The Gold ·Standard of Value·" than at any ti'I'J'W in the twenty years of Reo history. REO EVANSTON CO., Inc. 11. 01 Chicago Ave. Reo "Siz" Seclaa·:l98S ·~..W'l'aa Telephone Evanston 6194 Price Includes Balloon Tires Wltllt~ae ................ --~ ......