Wilmette Life (Wilmette, Illinois), 19 Mar 1926, p. 23

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March 19, 1926 WILMETTE LIFE ·- · ' ... : .,) · . I · WHAT DO YOU GET FOR YOUR USED CAR? . . .. You are going to buy a new car. Why are you considering the purchase of a new car? Probably because of one or more ·of the following reaasons. ( I ) Your pre sent car has reached the age where it does not render satisfactory service. (2) You want a larger or smaller car. ( 3 l You want a different type of body. (4) You consider your car no longer in style. ( 5 ) The dealer representing your present car does not render service which is s.1tisf .1ctot y to you. ( 6 ) You believe another make of car will be more sat.isfactory to you . Unless you have decided to keep your present car for purely business use, you are going to dispose of it. Naturally you will expect to srll it to the dealer from whom you buy your new car. The next question is, what are you going to get for it? If you sell your present car to the dealer from whom you buy your new one, the dealer will have to find a buyer for it. The dealer buys your present car and resells it merely to help in selling you a new car. He would be only too pleased to have you dispose of your own car and purchase his new one at the advertised delivered price. I . . Taking into consideration the age, mileage and condition of your present car, and comparing the price you paid for it with the price of a new one of like type and mlke, you estimate roughly what your present car is worth. To the best of your judgment, your price is fair; but it 1 s entirely possible that a dealer in new cars cannot afford to pay the amount of your estimate. What Is Your Old Car Really Worth? 'f. j Now, what is your car actually worth? There is but one answer. Your car is worth exactly what someone else is willin·g to pay for it. Not one dollar more. Cars pictured on this page were good cars in their day, but what are they worth now? All cars today are good cars, the difference to a large degree is what they are going to be worth one year from now. It is . no longer a question of what is my old car worth in trade but what will my new car be worth after a year or two of service. Chrysler cars lead in resale value because of the advanced engineering features incorporated in Chrysler cars. startling performance, and different body styles. Some car dealers can give you more than your car is actually worth. Let us tell you why and how you pay in the end. EVAMSTON MOTOR SALES W. D. REAGAN, Manager 1840 RIDGE A VENUE TELEPHONE UNIVERSITY 2277 CHRYSLER SALES & SERVICE

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