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July 23, 1926 WILMETTE LIFE KINNEY ADVERTISING I Motor Club Says FIRM HAS NEW OFFICE Boys Don't Drive Opens in Convenient Location at 1604 Chicago Avenue, Evanston; Serves North Shore Well in Traffic 1 -~ -~ · "Although it is true that boys arc frequently expert country drivers, nevertheless it is equally true that most minors are not safe drivers in . . . . . crowded traffic centers," says a bulleKmney Adverttsmg serytce ts now tin issued hy the legal department of located in the University building, the Chica,go Motor club. 1604 Chicago avenue, Evanston, central 1 "An inspection conducted by the, , to all the north shore businesses. club hows that youthful drivers may Opening vffices in this convenient he perfectly conversant with the melocation is an important eYent for the chani.cal )Jarts of ~n aut~mohile,, hut north shore. Business men and worn- that In case nf an 1mpenchng accHlen~ en of the north shore appreciate that they become excited . . It is also true . the personal service plus the combined that. although many mmors know th~ I talents of the experienced men of this ve.h1c_le laws .vet they too frequently organization arc highly valuable to fa~! . m applymg these laws to thetr them. Because of the lo·w sen·ice <lnvmg. · I charge .every ~usiness, large or small, "Tt~ most states the minor's paren~ s can tnJOY reltd from all ad\·ertising are 11 rlble for damag-r done hv the mt- · 1 burdens and the interviewing of solic- nor if he is driving .r on an errand auth-~ itors. orized h_v the parent. even though h~ Kinney Advertising sen-icc prm·ides ma,· he old rnougl1 under the law to north shore advertisers with everv drive ttnattrnderl, hut if the child is feature enjoyed by national 'advertiser's under the ag-r at which the law pert,sing a£rency service. It is organized mits him to drive unattended the parto handle every phase of advertising, ents may he liable if they permit him su:h as. budgeting, planning of cam- to dri\·e their car. even though the patgns 111 newspapers. magazines and minor mav not he driving on an erhy direct mail, art work writin(l' of . rand for the parent. . copy, research, suney plan.ning, cl~~ck "If the minor is driving for his own · in . (! and accounting. nleasure or business he mav he sued The art department is fully equipped ;n rase of accident, and if judgment is to do designing- of letterheads, trade- rendered ag-ainst him it m~y he remarks. name plates. catalogues, folders. newecl ev~y seven vears until such l·0oklets. mail pieces of anv clescrip- ·ime as the plaintiff believes the dl'- ' tion. Art work in pen and ink pencil. fendant \viii han· a largl' rnough inwa<;h, water color. oil. drv brush. air cnme to collect damag-e~." 1 rush and photo retouching can he turned o11t on short notice. 'incd. Ticklrr checking files kerp track of all the ad\'ertising in the Ex.,erienced Writers campaign and an oprn system of acThr men who snecia lize in wntmn counting verifie s the accuracy of rop\· for the a<h·rrti sin rr are- complet~~ orders and bill s. Further Sl'rvice is ofh· Yrr . : !·d and r ·pcrienced in writin~ ;l(lnrti.;;n ,r that hrin!!s results. The\' fered . in that a complete set of chec~·- ing copy of all ;Hh·ertisements run and kn0w nnrth shore cu stomer:-; and the\· reports at stated inten-als on expendi,. ·rite tn thrm fn1111 their point of \· ie\~· tures for ad\·ertising are furnished to ;Jfter makin t~ ;1 th 8rotwh stnd\· of the :.,·crrsting- and attracti\·e features of the client. Tl 1 c· ht,.,inrss for \\·hich the\· are \\Tit~r is~ Claribel Fcnters of South . in ,... Ha,·in!r the oubidn\ ; or rus tnnH·r' s Yit·wpc,;nt and the fact. about ncncl is the guest of her grandfather. the husine.;s, the~· are in the lH' '-f pos i- U. Haven Sneary, of 322 Oak circle. tion to write effectin· tH'\\·spilper. ·· · ;p... a·/~nr ;11HI dirPrt mail nmpaigns. 1 1'1 ' 1 ' ' " llH'Il han' all had tht' e"pe rit·nce I c·f st·llin·r rr(,od-:. a;1cl in addition ha,·c : :nade a .study nf t1<.:ing- the ri~ht \\·ord . 111 the nght place·. h0\\' f(l tell adequak 1 llt"'." in concknsed 'hrc,·ity. I 1 Ot H'r men are specialists in plan ning and l>ud~· rtin!! a campaic-n. checkfor ing, making statements. and acc::>unting. These Yarious sen·ices <t re ,·en beneficial to the public and to husi·ness alike. · Before handling any ach·ertising The Patty Shoppc is open campaign, Kinney AdYertising service at 7: 3 0 with fresh baked studies a business from CYery possible angle, decides frolll a basis of facts coffee cakes and rolls. what ideas and ne\\'s are hest liked by prospecti\·e new customers and the old. A nice assortment of tasty The time reouired to produce results cookies for afternoon teas is gauged. The form of medium that and for children. can produce the greatest results is determined. as well as the pe::>ple to · Party and luncheon cakes whom to direct the advertising, when made to order. to do so and how. Then a budget of expenditure for advertising is out- RUBY'S SHOE SALE 20% Discount On Our Entire Stock of Qu~ty Footwear for Women and Children WE HAVE ALSO PLACED ON SALE OVER 1700 PAIRS OF SHORT AND DISCONTINUED LINES OF STREET SHOES, SPORT .SHOES, EVENING AND AFTERNOON DRESS SLIPPERS. I Values from $13.50 to $18.50 at $8.85 Per Pair Special Sale Prices on Hosiery and Buckles 1 Danish Coffee Cakes Every Morning ~ -r ~~-~~-v 'i: ~ Final Clearance Sale Now Original Imported Models For Immediate Delivery Dresses for Every Occasion Special FOR DISTI:NCTIYE PEJLUANENT WAYING ( N egrescou' s Pure ~team Process) As Low ns Ua.OO Also IIAIIt GOODS For discriminate requirements consult Mr. .John Negrescou, 30 years on State Street. Expert Beauty Parlor Service and Artistic Hair Cutting NUT BREAD GREEN APPLE PIE Phone Wilmette 575 As Low as $35.00 660 Rush Street at Erie CHICAGO The Patty Shoppe 115 3 Wilmette Avenue Opposite V illaqe Theatre THE WIGGERY SUITE 1314 STEVENS BLDG. 11 N. State Street Tel. Randolph 1010 All orders of a dollar . or over delivered free.