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January 28 ·. ~927 WILMETTE LIFE 37 Fo.rd Motor company is one of the show places of the world. Thousands of visitors are conducted through it every year. In point of production it is the largest automobile plant. It covers 278 acres of which 105 are under roof. Chrysler Imperial FORD CO. GROWS .FAST "80, Is Sensation at During Last 24 Years the Company Interests All over the New York Auto Show Acquires World The Imperial "80," Chrysler's new 1927 model created an unusual sensation at its first public display at the New York automobile show, according to W. D. Reagan. mana~er of Evanston Motor Sales. 1840 Ridge avenue, Evc-tnston . Thi s model is entirelY new and prcst:nts a roomy five p~sscngcr . tandanl ~rdan at a r<:a sonable price. The new car incorporares those easy riding- features " ·hich have made this model one of the outstanding cars in the luxurious car group. The chassis is identical in detail of design and const ruction with that which in one year .;ince its introduction .ha s earnrd public appreciation as being "As fine as money can build." Forcmo :-; t amc))lg it s itatures arl' these: The 11< ,\· standard sedan l1as an attractiY.e fini:.;h in Haig green with black upp~r structure. Italian green striping add:; to the color with the car ensemble. BroadclClth upholstery i · avajlahle in a similar shade at ~ light additional co t. Seven-Bearing Crank Shaft Thi:.; new sedan incorporates all the <·Llt~tanding quality features , of the Imperial "80" model, of which these arc a i <: \\" : l" n u..;ua lh· . turd v and fine h· made rha . :-. is; fi~mly s t~pported fra;ne with ~even cro. s mountings: seven bearing cra nk shaft dt' signed far in excess of the d eman d~ of its' ·engine: Chrysler :--pecia llv CCJtbtructecl four-wlteel hvdraulic . brake ~: tubular fr(Jnt axl~; ;:,p ring shack le :-; n1ountcd in li,·e rubber: and m a 11 ~· others. The body and interior fitting!- of the new fiye pa~:--~·ngcr sta ndard se dan arc of unusually high quality. These incl ude: spec ially ~e lected hardware in the nC\Y Butler type sa tin fini sh with dome light to match: walnut paneling throughout; Yelret carpeting in rear compartmen ts; c·urtains on rear quarter and hack window~; carpeted foot rest: Yanit,· ca~l' an d smoker se t in gray h·ath(:r \dth. gold dc :ign: swing t_qle robe rail with highly polishl'd nickel fitting~: drauL:"ht platr s with felt padding around io(,t pedal s and h;tlld l" ··Jltn,J lenT- these . and man_,. other fi n e q u a I it~· k a t ur e s a r e i n r lu dt · ( l i n tile unn . . u:t! cquipn1c·nt in this fine car. The Ford Motor company was incorporated Junn 16, 1903. The capital originally subscribed in the · company was $100,000, of which only $28.000 in cash was paid into the treasury. There \\·ere 12 stockholders, including . Henry Ford who held 25 per cent of the common stock. Later, in 1906. M~ . Ford acquired sufficient stock to bring his holdings up to 51 per cent, and shortly after purchased an additional 7~ per cent. In 1919 Edsel B. Ford, who had succeeded his father as president, purchased the remaining 41~ per cent of the outstanding stock. ' On July 9, 1919 the Ford Motor company was .reorganized under the laws of Delaware for an authorized capitalization of $100,000,000. The company is chartered to build automobiles, trucks, tractors, air craft, internal combustion engines, ships, locomotives and all allied products. The Highland P<trk plant of the USES MANY FREIGHT CARS The Ford Motor company uses over half a million £reight cars a year and the annual freight and express paid by the company and accrued through the instrumentality of the company is ap .. proximately $150,000,000. 7/ze Secret· ~ · of Dodge Brothers Reputation · The secret of Dodge Brothers reputation for building a dependable product can be summarized briefly and forcefully in two sentences: Never a type that had to be withdrawn. Never a fundamental mistake that the public was asked to forget. Touring Car Coupe . SpeciJI Sedan $870.00 92).00 - 975-00 · Rxide Ratteries .4id in Good-JJl i[/ Aviation Journey \\'orcl has hern rcn·in·d h\' :\ . 1 ~. \.an I)cuscn nf ).f otor Sen·icl'. Tnr .. \\.ilm c tte. Exide batten· d ea ler~. that thr arm~· flier :.; on their. tour of good \\·i ll tn South :\merira arr <:quipped with tin· airplane:.; \\·h ic h art: carrying tiH' Exide !Jatterics. As in the rase of the round -the world arm\· flins these batteries wen· '>e lected l;ecausc of the world-wide hatter\" service maintainrd 1)\· the manufa-ctu-rers. This service c~1ahlcs the flires to get battery attention from authorized Exide service stations even though they may he thousands of miles from home. Exide service stations operated by Exicle distributors ;·re located throughout Central and South America and the West Indies. South · America motorists have already shown their goodwill tow:tnl automotive P.roducts of this country in the manner in which they have patronized Exide service. Delil)eted C. M. McDONALD 10 19 Da.v is Street Phones: University 224, Wilmet.te 224 I(Buy Your Car in Evanston" Patronize Your Nearest Dodge Brothers Dealer DON'T PARK IN GEAR It is bad policy to leave · a parked car in gear on a main nreet, because if it is struck by another vehicle the transmission and engine may suffer. DODGE BRDT·HERS MOTOR CARS