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We Like to Sell Stamps! Milk of Magnesia Tooth Paste When I was new to the drug store business some 200 years ago, 'nothing pained me more than to . have to deal out stamps and postal cards to customers who bought nothing tJSt. A little old-fashioned druggist in Sharon, Pa., taught me different and I thank him for the lesson. Here was his philosophy: "A Drug Store MUST have TRAFFIC PAST THE COUNTERS in order to be a real success in its community. To get it, the proprietor many times will give away roHs, lilies, prize packages and occasionally REAL MONEY! To me, that's a very foolish, expensive method-foolish because it fools no one and expensive because "give aways" cost real money. The REAL way to get this "traffic" is to do the LITTLE 'T HINGS, perform the HOMELY COURTESY and DO IT EVERY DAY of the year! "Make change" for customers, sell them stamps, street car checks, give them plenty of telephone service, a free directory, gossip about town, direction to other places-everything an information bureall would do. AND DO IT BECAUSE YOU LIKE IT! That's what makes "TRAFFIC!" And that's US folks here in ·these shops! I hope we lick Uncle Sam on the stamp business. wear out a bearing on the telephone, jam the cash register "making change!' and get hoarse giving out information! -Gene. A Good Taoth · Powder , KLENZO Magnesia Dental Powder. 25c Contains the correct proportion of true Milk of Magnesia. Restores Natural Color by removing stained film. It Polishes Your T eerh: Gives Them New Beauty. It Cleanses the Teeth and Keeps Them White. It Corrects Acid Mouth and Prevents Tooth Decay. · 39c Large Size Renneckar's Cleanses and polishes the teeth perfectly. A new, distinct ftavor that is popular with everybody. Magnesia in sufficient quantity to neutralize acids of the mouth. Try It! ---onuc srcrn Renneckar's ~~Sitn Wilmette, Illinois Phones 28-29 ,. Jp.alt ... Wilmette, Illinois Only One Store-Central and Wilmette Aves. BEST WISHES Presenting an Advance Spring Showing of to Lloyd Hollister Inc. We are glad to extend our sincere best wishes upon the occasion of the formal opening · of your new printing and publishing plant-your establishment is a credit to this community. May .you continue to grow ~nd progress. QUEEN QUALITY SHOES ALLURING! No other word describes these new modes iq Queen Quality Footwear for the first bright days of the new season. Milady will find the lines, the leathers and the colors most intriguing. Style-with comfort! You'll want to see them! DOMINIC PAGLIARULO l~wtltt g Optician Phone Wilmette 1o61 1166 Wilmette Ave. TAYLOR'S BOOTERY 605 Main Stt:eet Wilmette 15 yHtl in the . ume location