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WILMETTE LIFE 37 · .· Ierce-...._ rrowat is a record value in fine motor cars.....__ the ·lowest price in Pierce-Arrow history! With the new Club Brougham. by Pierce-i~rrow, offered at the almost unbelievable figure of $24 7 5, this question naturally asserts itself: "Is this car of the same Pierce-Arrow line which won such wide acclaim for its. beauty~for its perfection of equipment-at the most recent salons?" e door accessibility. With rare handling ease and riding comfort, magic getaway and speed without stint. The car is offered in a variety of choice color combinations. Its interior is a modern example of fine car upholstery and fitments. You can own this new Pierce-Arrow with little if any cash outlay. The trade-in value of your present car may easily cover the initial payment. Not only that, but you will discover that Pierce-Arrow means a very minimum of expense in upkeep. Not tc mention the priceless pride of ownership that goes naturally with the name and the performance: The answer is. unequivocally, Yes! It is the same Pierce-Arrow, down to the last fine detail. It is the very car which was a breath-taking value at a much higher price. A beautiful. ultra-modern enclosed Pierce-Arrow, seating five passengers. With two-door beauty and four- Here are the New Low Prices Note that the reductions are as great as S6oo on some models-resulting in prices lower than ever before known to cars of Pierce-Arrow manufacture! Models: 7-Passenger Enclosed Drive Limousine ............... 7-Passenger Sedan ......... Convertible Coupe ......... 4-Passenger Coupe ........ 5-P~ssenger Sedan ......... 2-Passenger Coupe ......... 4-Passenger Touring ....... Runabout ................. - 5-Passenger Club Brougham ) Former Price Today's Price Amount of Reduction $3550 3450 3-tSO 3450 3350 3350 3100 2900 2i50 $2950 2850 2950 2950 2750 2750 2700 2600 2475 $600 600 500 500 600 600 400 300 275 (Prices quoted are f. o. b. Buffalo) Your present cat will be accepted at fairly appraised value. This will apply against down and monthly 'payments which make Pierce-Arrow ownership surprisingly easy. PIERCE-ARROW SALES CORPORATION (Factory Branch) 2420-22 S. MICHIGAN AvENUE CHICAGO TELEPHONE MICHIGAN 2400 North Shore Service Station-1508 Elmwood Avenue, Evanston