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Sept~mmber ·7, 1928 WILMETTE LIFE {NORTH SHORE was a distinctive feature. of the BILLIONS FOR ROAD BUILDING was spent on. improvement over $1,200,N. S. DEALER MAKES FAST which Illinois plates in 1927. Twenty-five years ago, there were no 000,000, which likely indicates more :Cost of t~e Illinois plates for 1929 hard roads. In 1915, something over than $9,000,000,000 during the ten years TRIP IN NEW FORD CAR wlll be a httle more than eight and $250,000,000 was spent in trying to im- 1918-1927-a total of over 12 billion dol- D. W. Leonard Travels From Sioux City to Chicago, 550 Miles, in Sixteen Hours ~ne-hal£ cents a pair. This cost is be- prove our highways. --------------------------------------~--- This probably lteved to be the lowest in the history means over $3,000,000,000 during the tars endeavoring to improve our roads of the state. fifteen years, 1903-1917. In 1925, there in the past twenty-five years. .. A new and important classification has been won by the latest Ford model, according to D. W. Leonard, of the Skokie Motor company of Main street, Wilmette, north shor .; Ford dealer. After driving 550 miles from Sioux City, Ia., to Chicago, Mr. Leonard had this to say: The new Ford has entered the class of cross country cars, combining the features of the larger cars which for several years have been used in travelinr, great distances. Speed, economy and comfort are essential when traveling the country highways and the new Ford has provided all of th ese." The north shore dealer gives some performance information to prove this contention. Accompanied by Mrs. Leonard they left Wilmette for Sioux City last week. The trip west was made leisurely, but comfortably. No time was kept, but when returning from the Iowa city he scanned his watch and kept an eye on the speedometer to see what the car would realty do. The results he found surprising. "Accompanied by Mrs. Leonard and a friend we left Sioux City at 2 :30 o'clock Sunday afternoon," he said. "We arrived in Chicago at 6:30 Monday morning. That made the actual time for the trip sixteen hours which is an average of slightly better than 34· miles per hour for the 550 miles. Then too, we took time out to eat and refuel ,which also used up soine of the sixteen hours. We used 22 gallons of gas." "At times I was able to hit up to sixty-five miles per hour and it was thi" speed which enabled the good average time. The Ford car of other years could travel across country all right, . but the comfort required for that kind of riding was lacking. But it is different with the new model A. I drove · practically all of the distance from Sioux City and wasn't tired at the finish." Mr. Leonard is a booster for Iowa's roads, but says he found the roads fine all the way to Sioux City. He traveled the Lincoln highway. "In Iowa they have five gravel roads," he said. "W traveled over one gravel road which is 35 feet wide and smooth as a boulevard." 11 This.Patrician Among Family Cars · · · all The New · Pierce-Arrow Sedan at a $ 00 saving last item of appointment and equipment -is preserved in all its original fineness. Pierce-Arrow proposes no compron;1ise with the principles which have made it America's finest motor car for more than a quarter century . . f f Illinois 1929 Licenses to Be Bright Red on Black Illinois 1929 automobile license plates will be bright red numerals on a field of black. Several weeks ago the selection of white letters on a field of green was made, but upon investigation it was learned seve.ral states in the central west had selected similar designs, and the change was made to prevent confusion. D4ring the present year considerable confusion resulted from Missouri selecting a color scheme to that of Illinois in 1927. Many reports were made that autoists were carrying 1927 plates in April, May and even later in the year, but on investigation it was usually discovered the person r~porting failed to observe closely or it would have been seen the 'p late was somewhat wider than that used in Illinois in 1927, and did not carry an outline map of Illinois . The man who buys a Pierce-Arrow for his family, does so with the same oride that he puts t~em in a fine home. He knows, as does everyone, that here is an automobile with a well-earned preferment among people worth-while. And this has been so for twenty-seven years. Today, you are offered the new PierceArrow five-passenger Sedan for $2750--a . saving of $600 from the original price. And the price is the only thing about the car that has been changed. Each little refinement of detail-every t The trade-in value of your present car may more than cover the initial payment required on this special Pierce-Arrow offering. . The terms are exceedingly attracti'\·e·. Today's prices are lower than ever before known to cars of Pierce-Arrow manufacture. From $2475 to $2950, at Buffalo. Your present car will be accepted at fairly appraised value. This will apply against down and monthly payments which make Pierce-Arrow ·ownership surprisingly easy~ PIERCE-ARROW SALES CORPORATION I (Ftlctor:J Brtlt~cll) 2420-22 S. Michigan Avenue - CHICAGO Telephone Michigan 2..00 James G. Barber Service Station, 1508 Elmwood Ave., Evanston.