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W11METT-E l.IFB ·September 7, 1928 hart Citntb C!thrtl,ts Pal All Entrance Extlminationa Clothes arc a vc(y important part of the coUege curricalam. They needn't be expensive bat they mast be right - right for tbt type of college yoa go ·to and right for the various occasions that 611 the college girl's day. Here you may be sure that you will find college-worthy apparel at prices that tally witb a collegiate allowance. New Safety Rules Urged by Road Builders was 26,618 killed and 798,700 seriously injured, a total of 825,318 casualties. At the ·present rate , approxim"tely 27,500 persons will be killed by the end of 1928. What do these figures show? Do they indicate that the J\merican peapie are becoming alarmmgly careless · ·at the wheel of an automobile or while walking upon the street? Do they · mean that modern cars are too fast or too inefficient to be safely operated on our system of highways? · ' A careful analysis of highway accident · statistics will show the latter to be largely untrue. The principal causes of highway accidents, it will be shown, are discourtesy and carelessness on the part of both drivers and pedestrians. . The statistics prov:e the following points: First-That the . most important causes of highway accidents where motorists are principally at fault are in order of their importance-inattention, speeding, traffic law violation and intoxication. Of the 26,618 killed in 1927, motorists were at fault in 11,765 fatalities and all but 1,882 were attributed to the above causes. · Second-That the most important causes of highway accidents where motorists are principally at fault are: children playing in the street or crossing in violation of traffic law, adult jay-walking, inattention, and confusion. Of the 11,367 deaths caused principally by pedestrians in 11)27, all but 1,250 were attributed to these causes. Third-That adverse physical conditions such as wet streets, defective roads, poor lights and narrow streets, caused ·3,586 deaths. Fourth-That the human factor is responsible for 95 percent of all accid~nt.s . During every 24 hours of 1928 an estimated average of 2,360 persons are being killed or seriously injured on the streets and highways of the United States. The estimated economic loss for the first six !Donths of 1928 was $350,000,000 e~cJustve of smal! property damage and msurance premaums. At the present rate of increase there will be exacted a toll of 40,000 human lives in highway accidents during 1935. ·2004. UN IV. These figures were part of an analyCI:MTRAL ·a ose tical highway safe.ty report issu~d to~ ST. day b_y .the Amertcan Road Budders Assoctatton. During the first six months of 1928 the American Road Builders' Association estimates that 13,750 persons were E-a.p killed and 412,500 seriously injured in +··-a_a_a_a ____ a_o_a_a_a _ _ _ highway accidents. The total for 1927 ---------------------------..,--------------------- frlte, k o.- s..-...,. a_a_~!· .I I fill . Fundamental Improvements 1 2 3 Syncro-mesh transmission permits gear change at anv speed. No clashing. Duplex four-wheel brakes operate with onlv a light touch on the pedal. Steering gear handles car with minimum effort. Adjustable front seat places brake and clutch within easy reach of any driver. An even mo"' powerful and smoother-running Cadillac built, 90-degree, V..type Eight. Pneumatic Control principle. applied to Fisher bodies assures quietness. Security-Plate glass for safety. Chromium plated exterior nickel parts provide permanent sheen. 4 5 6 7 8 CADILLAC MOTOR CAR CO. Evanston Branch 1810 Ridge Ave., Evanston NewCADILLACS New LA SALLES NewFLEETWQQDS ...,.. 1no Prwfer To Pwc,..._ PI'OIIl Inc0111e WfU Find G. M.A. C. Tenu C~ cuad ~ Fifth-That the human factor which causes highway accidents is largely the result of certain definable physical conditions such as con:tplex traffic laws, traffic congestion, discourtesy on the part of fellow motorists, carelessness on the part of fellow motorists, fatigue, physical incompetency, lack of confidence and the improper conduct of pedestrians. Sixth-That approximately 60 percent of all fatalities are pedestrians. Seventh-That more than 30 percent of all fatalities are children of school . age. Eighth-That accidents involving pedestrians continue to climb in number much faster than accidents involving only motorists. The American Road Builders' Association has collected much data related to the causes of highway accidents. The organization has used, in addition, much information already made available by other associations interested in the safety problems. The road organization has launched as a result · of its studies, a national highway safety campaign based upon what it believes to be the fundamental principles of highway accident prevention. These principles are in brief : First-That all cities and communities should undertake local campaigns to educate pedestrian traffic in the principles of courtesy and caution while on the public street or highway. The use of common sense is recommended in lieu of complex traffic rules. Second-That all states should adopt a system of examination and licensing of motor vehicle drivers. Third-That the adoption . of the uniform codes of state and municipal traffic laws based on the report prepared by the National Conference on Street and Highway Safety is desirable. Fourth-That the education of drivers in the principles of courtesy and caution should be undertaken in all communities.