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January 25, 1929 WILMETTE LIFE 31 I ~11111111111111111111111111111111111111111111111111111111111111111111111·.: Show ~ :!illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll!: iiiiiiHIIIIIHIIIIIIUIIIIIIIIIIIIIIIIII~IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIiS Automobile News Hupp Century 6 Coupe Appeals to Women· 1... . . . . . . ~: ~.: . : . . :""'"""""1 Big AutOmobile Show .Opens in Splash of Color Tomorrow INDUSTRY LEADERS SEE PROSPEROUS YEAR AHEAD Outlook . for Continued Progress and Development Is Promising-May Set New Record \Vith 1929 well under wav the outlook in the automotive indttstrv is £0r continued progress and cleniopmen! alo1ig all lines which should result in th e greatest twelve · month s in hi story. Optimism based on a recc.rd breaking 1928 seems to be warranted. Production records of th.c past year sh~uld be exceeded according to ma·1y ieaders in the industry. Am:: :>ng tho~e who share in this opinion arc \ Villiam S. Knudsen, president of the Chevrole-t Motor company; H. ]. Le::>nard; presi dent of the Stearns Knight Sales Corporation; Du Bois Young. president of the Hupp Motor Corporation; C. \V. Nash, president of the Nash Motors Company; A. R. Erskine, president of the Studebaker Corporation and .others. More Prosperity In '29-N ash C. W. Nash has this to say: "A11 factors considered, I believe that the year 1929 will continue the general prosperity that has built per capita wealth in the United States to its present high peak and has made it possible to absorb the great 1928 production of automobiles. "The automobile industry should benefit along with other lines of business through this contin11ed prosperity. Unless unforseen econontic difficulities arise, I believe that the public can absorb even more cars in 929 and set new high productions records in consequence. Economy in the conduct of our vast commercial enterp:·ises and sane business management should bring us a number of fruitful yean." Knudsen Is Optimist "The business outlook for the year 1929," says W. S. Knudsen, .. is, to mv mind, excellent. . "We pass out of the year 1928 with employment in fine shape; with manufacturing establishments, generally, working full time, except in two branches, and with basic industries working at 85 percent and over. "The automobile business will have its greatest year. I base this upon the above, supplemented by the facts that the industry, all the way through, again offers more value per dollar than ever before; the public's desire to ride comfortably and speedily, in all price classes, has not abated a bit, and the commercial use of the automobile is constantly on the increase. "I also feel that bus transportatio:1 will show tremendous development torward . Year Holds Big Promise Du Bois Young says: "Since we have just passed the threshold of a new year, let us reflect, on the basis of accomplishments during the twelve months just closed, what business and industry we may expect in 1929. . "It has been my good fortune to direct affairs of a large automob!lc company whose sincerity of purpose and success have been founded 011 twenty years of sound business practice. From this vantage point I have viewed not only the automobile industry, b.ut other businesses from an impartial viewpoint. I believe that, i'l 1929, business in other countries will $5,000,000 IN AUTOS AT CHICAGO'S DISPLAY Three Hundred Different Cars Will Be Exhibited at the Coliseum A $5,000,000 display of the latest things in motordom, more than 300 different cars of 46 different makesthe Chicago National Automobile show-opens tomorrow at the Coli3e·um and its adjoining buildings. On the same day the fourteenth annual staging of the Automobile salon in Chicago will open at the Drake, where the latest creations of the leading American and European custom coach builders will be formally presented. To Surp'asa Other Showa All indications and predictions point to the fact that the forthcoming exposition will s·urpass in every direction any other automobile snow ever held here or elsewhere. The Chicago event has traditionally been unique in this respect. It has an- · nua1ly been an occasion for greater attendance, enthusiasm and sales, both retail and wholesale, than any other show in the country. Just why it exceeds even the New York classic in these respects is attributed by Manager S. A. Mites to the fact that it comes at a more opportune time when motorists realize they must place orders for their new cars without delay if they would be certain o_f the delivery dates they specify. Second only in importance to the cars themselves will be the setting m which they will find themselves at the show. There will be nothing bizarre or gaudy about this $90,000 . decorative scheme. On the contrary, it will be thoroughly in keeping with the spirit of aristocratic elegance, and the entire motif has been designed to reflect the j!reatness of the automobile industry, its prosperity and its artistic achievements. Like Palatial Ballroom Upon · entering the Coliseum, the show visitor may well imagine himself in a gr~at palatial ballroom, white the car exhibits witt be transformed into replicas of finely appointed showrooms. Samuel Asch. noted artist and exposition builder, has devised a scheme of illumination that wilt make the show buildin~ twice as brightly and powerfully lighted as ever before. With beauty, grandeur and luxury as a keynote. the show visitor wilt · nndoubtedlv be attracted first by the mie-htv. domed ceiling with an arti.ficial -skvlight in the center to simulate daylight. Equally eye-arresting will he the giant Corinthian column~ and festive arches, alon·g with the nine huge pennants on staffs, each carrying a symbol of the automobile industry in ap 1 ~;qued art effect. '~.he Century Six Coupe, one of Hupmobile's 1929 developments, has an especial appeal to the woman driver. It's smart, and is appointed after. ~he modern n1ode. It's easy to steer. ft lacks mechanical bugaboos. Safety 1~ a~surcd by stecldraulic brakes. This and the other new Hupmobiles are chstnbuted by Gould C. Davis of \Vinnetka. Improved Highways Prove a Big Factor in Auto Prosperity "The great increase in improved highways all over the world cannot be overloo.ked in predicting the business for 1929." says H. H. Rice. assistant to the President of General Motors. "Everywhere the people are 'roadminded,' and they are beginning in other countries to catch the thought accepted here years ago, that good roads are a primary investment and that they pay for themselves. "Cuba's new highway. expected to be finished in 1930, is the longest single stretch of road ever placed under construction. The new highways in Mexico and other Latin American countries are becoming facts instead of projected drawings, and the demand for increased facilities in the United States is always far ahead of construction, which continues at a rapid rate. "Therefore the increase in the demand for automobiles from this source will continue in 1929." 46 Makes of Cars· THE greatest Automobile show ATever held in Chicago 46 makes of oi' cars will be shown. In the booths at the Coliseum, each of which is a replica of a finely appointed automobile show room appear the following makes of cars : Locomobile Au bum Lincoln Buick Marmon Cadillac Moon Chandler Na1b Chevrolet Chrysler Oakland Oldsmobile Cunningham Packard De Soto Peerle11 Dodge Pierce-Arrow Du Pont Plymouth Durant Pontiac Elcar Reo Erskine Roamer E11ex Steams Franklin Studebaker Gardner Stutz Graham-Paige Whippet Hudson Willya-Knight Hupmobile Checker Taxicab CHROMIUM FINISH SUCCESS Jordan Yellow Taxicab Probably the outstanding change in Ki11el . Bradfield Taxicab the decorative finishes of automobiles La Salle during the year 1928 has been the Widespread adoption of chromium tin · Predicts Export of Cars ish fQr bright work. The automobik Will Reach 2,000,000 Mark companies very carefully considered the use of chromium several years beAbout three years ago John N. fore approving its · final adoption on Willys, chairman of the export comtheir can. The .present method of mittee of the National Automobile plating bright work means a definite Chamber of Commerce, made the step forward from the use of nickel. statement that in time this country would be called upon to send 2,000,000 approach, if not assume.. the firm. motor vehicles abroad every year. At moral tone that has entered America the time Mr. Willys said this our total ~xports were not more than 250,000 within the last eighteen months. "What will 1929 hold for general vehicles. In 1928 nearly 800,000 motor business and the automobile industn·? vehicles were exported, with the mil"I believe that the new year hoids lion mark not out of potentialities for promise of not only a continuance of 1929. Therefore, it would seem a 2,000,the general prosperity of 1928, but 000 export is quite possible before Ion~. also a further increase of those sound AUTO FACTORY MOVIETONE principles which make for steady emThe first movietone taken in an autoployment, firm finances and a healthier condition in every pursuit. here will mobile plant showing actual production be new fields for labor, and a general was a feature of the annual banquet of program of good roads throughout the the Studebaker Corporation held in country." · New York. ~~tterv Jt.nd Electrical Repajrin~ Keeo Jones Busy Stressing hatterv charging- and electrical system rPpairinP" as features of <ln un-to-the minute !'ervice, the Tones SPrvice St,.tion at Linden and Scott, Hubbard Woods is ahte t0 take care of a sizeabt~ clientele. The Jones Station handles Pennsylvania gas.