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May 24,1929 WILMETTE LIFE ' 59 Famed Swedish Air Hero Visits Nash Captain Einar Lundborg, of th~ Royal Swedish Air Force, who thrilled the world with his rescue of General Nobile and the survivors of the i~l fated dirigible "Italia" from death on Arctic ice floes last ?\fay, recently visited the Nash Motors company in Kenosha. It was Captain Lundborg's fir st visit to America, and he was particularly anxious to visit the Kash factory because he owns and drives a Kash in Stockholm. He states that a .number of the officers in his flying group also drive Nash cars. . . "Because of my engineering training, I have been interested in going through manufacturing plants in this country," he said "\Ve do not have anything like them in Sweden. The 'straight line' method of ass(mbling cars, as you call it at Nash, by which each workman adds some unit to the car as it moves past him on the track, is most astonishing to one who sees it for the first time. The swiftness and sureness with which things move is amazing. "In Sweden we do not have mass production, and the Swedish workman does more operations on each unit. But like your workmen at the . Nash factory, where I have been told that a large proportion of the men have been with the company since it was started, the Swedish workman remains with one company for many years, possibly for his entire working life." American roads have made a deep impression upon Captain Lundborg whose eyes are constantly on the elert and who n~ver seems to miss anything. "In Sweden we have many fine roads, but not in the same pro- · · portion that you have here-yet," he added with a smile. "But the government is doing a great work in the promotion of good roads, and eventually we shall have excellent highways in every part of our country. In Sweden, as in America, the increasing use of motor cars witr result in better roads." IT Plant at Kenosl"-" u How ·many ·have kept the faith? T HINK back over the names of the ~eally fine cars you used to know. How many have held to the early traditio.ns of quality which once gave us a certain cherished aristocracy among our automobiles? That Pierce-Arrow has survived the sweepingtrend toward volume production is due to that same quality which has ruled its destiny from the beginning-namely, a love for fineness. And if that sounds like foolhardy idealism, stop in and look at the new Straight Eight, and see how ideals affect the building of ultramodern motor cars. This prided creation of PierceArrow is a freshly beautiful, swift, low-swung automobile with lots of room and power and enormous distinction. It arrives at the psychological moment to meet a waiting demand-the finer car field's high tribute. Soon Start Production of Front Wheel Drive Car The front wheel drive car · recently announced, promises something startling in motor cars. Arrangements have been made in Detroit for the produc..: tion of the new car which will be known as the Ruxton. The car was designed by C. Harold With, Detroit automotive engineer, financed by Archie M. Andrews, New York- capitalist, and director in the Hupp Motor Car company. Mr. Andrews made it plain that the Hupmobile company will not manufacture the new car, which at first will include but two models, a runabout and a sedan. It will he built on contract, deals having been completed with Cleveland and St. Louis companies, and a Detroit company will be included. The car is designed to sell above $4,000, will be. of 90 horse power with eight cylinder3 in a row, and capable of reaching and maintaining a speed of 90 miles an hour. The wheel base will be 135 inches and production ts scheduled at 12,000 cars. GOOD ROADS SAVE TIRES Improved roads are bringing about greater tire mileage. Registrati?ns have increased 110 per cent durmg the last five years, whereas the number of tires produced has increased 52 per cent in the same period, according to survey of tire and rubber companies. 8.4, 11ffll E·li·· 6, Piwu·A".., -11·tl Pme.·A"'· I· p.rtl n·,., .125 Horsepower Engine Non-shatterable Glass # # 85 Miles per Hour # 133-inch and 1'43-inch Wheelbases Fender or Bracket Headlamps opdonal without extra charge. THE NEW STRAIGHT EIGHT BY PIE 5714 Broadway ~CE-.ARROW $ 2775 FR0 M T 0 S 8 2 0 0 AT .B U F F A L 0 In purchasing d car from income, the average allowance on a good used car usually more than covers the initial Pierce-Arrow payment Chicago Pierce-Arrow Sales Co. 2420 .. 22 S. Michigan Ave. Tel. M~higan 2400 Chicago a Benell Motor Sales