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July 12, 1929 WILMET T E L, I F E 27 .. . Swim Suit Headquarters! Our Beach Shop ROSEN B E~G'S DAVIS STREET- EVANSTON ) Going Away? See Our July Luggage· Specials MoRNING, AFTERNOON OR NIGHT...... THE SUNTAN ·MODE Is FASHION ..RIGHT Morning? New Frocks of Silk Pique With Backs Cut L· ow CfJ I I ·Afternoon ? 'Monochrome' Chiffons Are One-Tone Frocks a . Unrivalled popularity is accorded the frock of pique ... ~unback and sleevele~~ are the hig-h noints of these dresses in pa~tel shaoes. Sketcred is one 'vith side pleats in two piece effect. Sizes 14-42. ROSENBERG 'S-Sports Floor Newest of the chiffons .. . · soft and graceful in design .. . ~n1all patterns . . suntan or pastel shades. Sketched is a frock 'vith uneven hemline. Rertha collar and sleeves. Others are sleeveless.· 14-44. ROSE~BERG'S-Women'3 Apparel-Second Apparel- Second Floor · Barelegged Hosiery Is of Sheerest Night? Chiffon, Pr. Chiffon, Velvet Ensembled With the Little Jacket Applying the Tan--Is an easy matter . . . foundation creams, powders . and . liquid lotions gtve vou the correct C\Un-. tan tone for vour ~pe. in your favorite kind . . . .., $1.95 . Hosiery that carries out the suntan color scheme ... g-iving the effect of bare - sun burned leg-s. Shade~ for b 1ond e medium and brunette skins. Sizes 8 1;i to 10. ROSENBERG'S For Hosiery-First Floor Summer formal wear shows a dtstinct tendency tovvard chiffon and transparent velvet ensenlhles. Skftrhed is the sunback frock nf an1ethvst. little iacket of deeper tone. Other pastel colors. too. 14-38. ROSENBERG'S-Formal Apparel-Second Floor Karess Yardley Przmrose House Hudnut Trc Jut Rubrnstern Primrose Rurnham Dorothu Grau First Floor