Wilmette Life (Wilmette, Illinois), 26 Jul 1929, p. 35

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Julv '26. 1929 WILMETTE LIFE 35 purchased its ste~l for the plates when the market was down . Secretarv St ratton believe s the 1930 plates wit( hav e a hig h visability making them easier to read. In addition to agreeing to manufacture the p lates for the amount specified in it s bid, the successful concern must deliver them enclosed in patented envelopes to the basement of the state house. The patented envelopes must contain copies of the Illinois motor vehicle law and safety fir st regulations. In discussing the bids Secretary Stratton declared the registration of of a motor vehicle in Illinois costs le ss than any comparable state. ·New Brake Device Beautify U.S. Highways~ l Black and White Augments Safety, Plea of Motorists' Body Color Scheme for The tremendous growth of motor Comfort in Cars traffic in recent years has emphasized 1930 Auto Plates To the rapid construction Of paved tl~e importance of making America's, The color combination of the 1930 roads can be attributed the nec essitv htghway more beautiful, says the Illinois Automobile license plates will for four-wheel brakes. Better road·s A. M. A., the na.tional motoring bocl.y be pure white letters and numerals on have permitted g reater speed. and of the Autombile Club of Illinois, criti- a solid field of black. greater speed ha s necessitated. better cizing the laxity of states in making Secretary of State \Villiam ]. Stratbraking facilities. use of public funds which have been ton has awarded the contract for With this pr blem ·solved, car engi- authorized for beautification purposes. manufacture of 1,400,000 plates to th e neers for two yea rs faced the task of "'l'h<:> highways have become Ameri- Robertson Steel and Iron company of providing additional riding comfort at ca's pla yground where millions of au- Springfield., Ohio. The hid s were opened before rephigh speed over ripple s in boulevard toists spend their leisure hours in search of restfulness, beauty and resentatiY<~s of the manufacturers repaving. As a re sult, the spring :-.u:->pension of practically every car has charm,·· says the association. "The c<:>ntly and th e Springfield, Ohio, conbeen radica'll y changed. Softer . prings neces sity a;Hl demand for combining cern was low with its bid of eight Reflecting the ever-widening appeal with fe,vcr le aves supplant ed :-;tiff beauty " ·ith utilitv has become more cents and. one half mill for each pair of sp rin gs with many leave s. nalloon prot~on_t~ccd with the growth of tour- plates for the front and rear of . Illi- of the low-priced six cylinder automo·s cars. 110· 1 tires were <.tclded. and contributed to tst traffic in recent years." bile, the hevro 1 et motor company, on riding comfort by absorbing the . mallThis year' s figure is two mills be- july 1, had produced 845,469 six cyler bumps . An a\·c ra ge oi $293 was ~pe n t hy low that of last year when the lowe st i'flder cars. June was a heavy conOn the heels of these two devel op- each autoist in the Uniter State~ dur- bid was $.0825. The state wa s able to tributor to the achievement. Output ments-s0fter spr.ings and balloon ing 1928 in th e ope rati on and main- sec ure a lower figure thi s year despite for the month was 151,297 cars and tires- and with the added speed per- tenance of his car, according to figures the 'fact that the steel market is high- trucks- nearly 20,000 units greater mitted by bet tcr roads. appeared a compi led by th e American ~f otoris t s cr now than it has been for some 1 thaJl the best previous June on time. The success ful bidder probiibly record. nC\\. difficulty. Soit<:> r sp ring s and ],a)- association. loon tires allowed a greater up and d0\\'11 motion of the car. causing the unpleasant bounce. A study of conditi ons \\·hich produced th e~c co111plaints rc\"ealcd that the action of hallon tire~ could he cnntrollc:d n·ry littk . hut th at cxcessi\·e action o i fln:ihle 1 springs co uld h<:> contro ll ed. Designing engineers of the \\" al.1l I Company of Chicago. for which :\to(Run made under ·ofllclal observation. Record aubjeet to Anal eon.ftrmatlon.) tor Sc n ·ice. In c.. \\'i lm c:ttc. ar<: rep- 1 o-------------------------------------------------------------rcsentati,·c:s. realized that th' :-.oitl'r springs required contrnl in both di rectirm . . that i:-; , when the car · body 1 " ·as going up or away irom the .t)o;k and when it \\' Cl S g·oing dO\\·n or ap- I proaching the· a)\le. They thcreiun· decided on a tw o-\ray shock ahsorhtr i I that would put a brake on both · direr- ~ t iun~. Thev con structed a de,·icc which i~ litc:rally an inttrnal c. p~nd- ~ Cas, Oil and Water Taken on ing brake . The usc o i thi s principle re~ultcd in a gentle braking act it~n : Fly-Official A.A.A. Super- : that brought th<: car body tn rc:--t I vision Throughout Run. gently and smoo thly. prcYcntitl~ ncrk :-napping and back-breakiti .L! di~c · Jlll i(lrt. New proof- official proof - of Marmon quality workmanship and . The lll' \\. dcrirt hacl t(l hl' trouble the outstanding dependability of prO(li, :-o(l tht· \\.ahl tnginnr " l·linti1 Marmon's low-priced straight- ~ natcd :-trap . and ca1Jk:-. Thl'~· ~~1~~~ eight-the Roosevelt. el iminail'd the noise. and Jltricctcd a ' This car has just established a ~hOCk a!Jsor])(·r l klt \\· a . enicit:lll, g1..·!l- I new world's non-stop record which tiL· and ~mooth in npcntiun . Thc tTfar overshadows any previous ac~ult was the \Yah! Spring Brake. in 1 complishment of gasoline propelled "h ich are tmbodied the desirable feat- ~ ROOSEVELT EIGHT FLASHING PAST STANDS on famous Invehicles on land or in the air. ure~ of being- . traple:-.~. \\·aterpronf, dianapolis 2~-mile brick track. For 440 hours (over 18 days) dirtpr oof. and noiseless, requiring no th1s Roosevelt carried on-through lubri ca tion , no adjustment and nu at- I blinding rains, pitch black nights brought to an end not by any defit<·nt ion. and burning suns-over a punish- ciency in the car itself but by a terAccording to ~[otor Sen-in·. lnc .. ing brick course-taking gas, oil rific storm which strewed the track WORLD'S FIRST nwturi:;;ts \\ ho haYe in:-.talled the <kand water on the fly-fresh drivers of the Indianapolis Speedway with \·icL·:-. han· found that the\· comdin:ttt· ! going in every eight hours-with- wreckage. The best previous rec:-aict\· and comfort with. the Ltct<1r:-. l out the car or engine making a sin- ord of non-stop car operation was oi l'l:onnmy an d freednm from attc·n - I gle stop. The run was finally 162 hours. 1ion. Th<:>y arc reported tu pcri1 1rt1 1 thC'ir iunrtinn pcrftrtl~· and pcnnant·nt ly. prt'H'nting lwuncin;..:·. hllttoming ;tlHl shimmr \\·ith a maximum dtti'rce ni com i o 1 :t t o t h c passenger:-; in th c car. Four-Door Sedan, $995, c i 1 ROOSE: VELT EIGHT SETS NEW WORLD'S NON-STOP R iECORD RECORD-BREAKING RUN J MARMON-BUILT STOCK 1440 HOURS WITHOUT SINGLE STOP] CAR PROVES STAMINA IN 1 1 l Straight-S Under $1 000 oosevelf'"· l Tachometer Tells What's Doing ·U~der That Hood l ik~ t o :-;ec for yourself \Ykit happen:- factory. Group equipment extra. Tn· a tachometer t{'st. ii nnt \\ ould unckr the hood of your ~ar at clitTnent road speeds. The taclwml'tcr \\·orks (·11 t hl' :-.amL· principle as a spccdom<:ter, hut regi"tcrs the engine speed in ren11ttti(lth lhT minute, regardlt ss oi car :-.peed. That is. whether the car is :; tanding still o.r lllOYing, the tachometer shows lw\\' fa · t the engine is turning oYer. The newest nse of the tachometer ~~ to demonstrate the ach·a ntagc:-. of the t~raham-Paige four-speed transmi ss ion. ~o that the passenger m;w haYe Yisual !' roof of the low engine si)ccds a t high road speeds, accordinl! to Carl Han so n, of Hanson ~if otors. \\' inn etka, GrahamPaige repre sent~tive. I TAKING GAS ON THE RUN FROM "MOTHER" · CAR - not quite as hazardous as it is in the air but a time when drivers must have "eyes front" and keep constant speed. "Mother" car served as a traveling base to supply gas, water, oil and fresh drivers. 562 Lincoln Avenue WERSTED MOTOR CO. WINNETKA Winnetka 165

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