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Septemuer 27, 1929 WILMETTE LIFE 51 { NORTH SHORE I NEW CAR SALES IN JULY IN U. S. SET NEW RECORD I Registrations Reach ·Total 432,694, Gain O~er Same Month Last Year Be1ng ~5 of l' G I Crn up cc\ " ·it h th e fender lamp s ar~ New Pierce-Arrow t \\·o ;gtxil iary parking lamps. Motor Briefs Is Now on Display Th l' nc\\· car s a r c po\v cred hr PierceArr in the Larger Cities ow's new eig ht -cylinder engine, 1 ·--------------------~ . Eln.1 A\'\' ha s liberalized th e co nP icrcc-.-\rr ow 1s displa yin.g thi :-; wee k which den ·lops . 1.25 horsepower and is dition s :11H~<:r \\'hich a permit to examples of th e new D eLu xe Str a ight cr edit ed with th e fa stest acceleration E ight models " ·hi ch were just recently a 111 10ttn ccd by th e fa ctor y. Th e new ca rs ar r bein g ex hibited in mus t o f the larg-er cent er s of the countrv. Luxur y ha s bee n carri e~! t <) ·1ew heig-ht s ~n th e new special car s. \\'hi ch r epr ese nt the lates t expr ession o f the straight eight de sign introdu ced hr Pierce -Arrow thi s year. Fitmcnt s a nd equi pm ent ordinarily found onl~' in th e hig-hest pric ed cu stom car · ar c pr cse1_1t in th e new de luxe g-ro up. whi ch lik ewise introduce striking fall colorings. Th e two new special models ar e 1he deluxe fi,·c-pa sse nger sedan a nd th e deluxe club sci_lan . Each is o f the 133-in ch wh ee lha . e gr oup. Th e fa mou:; iender lamps oi Pi erce Arrow, ·whi ch r educ e traffi c ha zards; ar e sta ndard. alth oug-h 1he con\·entional l> ra cke t t..rp e o f la mp is opti ona_l. o f an y car today. cl n vc a ca r 1:-. 1 ssued a nd it wi ll no w bt C< mparati\'l· lv caw to motor in that co unt ry, acco rd ing- to t he tourin g \'<: \\' passe nge r ca r s r egistr at ions in t 11 <: Cni tcd St a t es in I uh· tota lt d 43.2 . ~ bureau of th e Chi cago Motor club. 'fhe f,~ q. as compar ed w it il 32-l,08 t in ] ul¥ . tour ing burea u ~ t ates . t hat th e Germ an ]'1 10, a ga in thi s yea r of 108.6 10, equi v- government rece ntly institut ed new aknt to 33.5 p c..: r re nt . Thi s was a reg ul atio ns co nce rnin g th e circulati.on r ~· c< 'r d fo r th e month fo r a ll tim e and of automobil es. an d pe rmi ss ion to opekings th e t ota l d nJn es t~c new car ra te a motor ve hi cle in Germ any ~n.a y :o-aks fo[ !he fir st ·even month s of ll O\\' he gra n.t ed ,-Y t he ~uth o nt tcs J<,_?<J to a 2.588,808. as again st l. H87 .8()<J upon tl~e. app lt ca n.t p r.odu ~ m g a for it ! the co~r es p o ndin ~ peri od o f las t etgn ~~tv m g p e rn~t t "'.In ch,. ts not over ,< ·ar, a n 111 cr easc o l' 700.9-l8 · or 37. 1 one ) ca r old , tot->e thc r \\ tth one un Jil'f ce nt . An ora l exami1 mount ed photog raph. natio n co nce rnin g th e Germa n tra ffi c \\'hile t he ra te 1f in crease nvn t 1 1e regul atio ns is g ive n eac h app li ca nt . :--al c.:s of 19.28 is being gra du a ll y cut dt '" ·n as th e yejtr progr essesJ th e hi g . -. . . m.trgin pil ed up thu s far is suffi cic..: nt t c , '\1 a111~ena n ct wsts are. tnc r l'a:-.1ng 111 ~,..,nrc a ga in of bett er th a t!. 30 p<: t p ropo rt t~m t u. co n s t r u ~tton co::. ts du e l't nt for th e entir e y ea r o \'LT 19.28. to gr o ~v tn g 1111lca. !{C' ~f 1mpcm·ed roads. The in cr ea ~in new car sa le s in th e accu r cltng to tl 1t Cht cago ~f o t n r cl ub . ft r:-t qu a rt er over la st yea r \\' as 49 per ct·nt. bu t thi s fell o tT to 32.1 in th e Ca:-.o lint :::.e ll:-; iPr 1>5 rent--. per gal ..,t.:rnnd qu arter , gi,·in g a g a in oi 37.9 Ion in Bo livi ~. !,,r t he fi r st six mon th s. This decl in e in perc entag-e ni in nt.:a:-.e is dur la rgely to F ord intlu encc. · leap!-> all'l hound~ . lt 1s nat ur al. thercll l \\hic h so ma ny unu sua l fl' a tu rcs ul( for<:. that Fnrd\ i n crl'~ . e m·cr its last 'he 1929 a q.1omoti ve situ a ti o n han: been Vl'ar':- ftgur'r \Hlttld he less \\'i th eac h :1t tr~t e d . F or <! was virtua ll y o ut oi ' mon th in t he la:-t ha li t)i t he curr ent Jln·d ucti on in th e fir st half o f 1928. and . ,·ea r. a nd t hi:-- iactu r a lnn<: has a (!'r eat in t he las t half th e producti on an d. infl uence on .tilt.· tignrt':-; ui th e c;1 tir c ales nf t hi s compan y went illrw a r d h · indn ~ t r\' . Percent Careless Autoists Cause One Third of Forest Fires La st year fot:es t fir es :swept over approximately 43,931,310 acres of timberland, causing- a loss of some $82,934,220, according to the Chicago Motor Club. Nearly one-third o f this damage was the result of carele ssness on the part of smokers and campers, the latter having fail~d to extinguish camp fire s. At this time of the year, when the timber is dry and the brush is almost devoid of moi sture, the motorist who flicks cigarette and cigar stubs or burnpipe ashes from his car, or who fails to exting-uish th e embers of a fire with water or dirt is guilty of extreme negligence. I 1 ooseveftf.. CAR FOR ALL the MARMON-BUILT Many New Cars but not on·e like the Roosevelt BATTERIES Have your batteries attended to before the cold weather sets in. The cool ni~hts will make your car harder to start, let us prepare your battery for this added strain by making a .~areful inspection and giving it whatever care it needs. THE WORLD'S FIRST STRAIGHT-BIGHT UNDER $1000 When you need help call Wilmette SO Flat Rates on A II Work Day and Ni~ht Service A utho1·ized Wil/m·d Battery Service .\'tatio11 MILLER & MILLER 732 TweHth St. It's September again. New au.tomobiles are here - new bod1es, new radiators, etc. But is th~re anything so really new after all? What $1000 car, for instance, has yet equalled the Roosevelt? It alone, of all the cars in this .Price fiel-d, is a straight-eight. It alone offerc; proved eight-cylinder power and smoothness. The closest sort of check-up will prove that the Roosevelt is still the newest, most advanced autOmobile in the world at or near its price. Price $995, factory. Group equipment extra · Phone Wil. 50 Leo Miller 562 .... W erst· ed Motor Co. Marmon-Roosevelt Dealer LINCOLN AVENUE WINNETKA George Miller 165