Wilmette Life (Wilmette, Illinois), 11 Oct 1929, p. 37

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October 11. 1929 W l_ LMET T E L IFE 37 Exquisite!y Restrained Versions of the Extreme Paris Fashions Are Featured for the Exacting Clientele .of To please the excellent taste of our many patrons, we have selected smart apparel that aYoids the bizarre, but retains the finer details ,,-hich tnake distinctive The ~1ode of 1929-30. so-.:alled- is the garment around which a "omrdrobe is built. It ~elights in lavish fur trimming and is frequently cleverly flared, intricately ~earned. The model pictured below is of rich wine norma cloth and flares interestingly. It has handsome collar and cu.:Ts of luxurious grey wolf, $110. Other fur-trimmed dress coats, $89.50 to $198.50. is a general favorite for Fall. . TI-lE DRESS COAT - THE SPORTS COAT It is often strictly tailored and achieves further distinction by its fabric. Many styles are strictly tailored of warm woolen materials and display raglan sleeves and patch pockets, $49.50. Other sports coats of fancy weaves have fur collars, $79.50, $89.50 to $110. Second Floor TI-lE DRESS ... of th~ season is distinguished by deep colortone and intriguing details in infi_nite_ variety but all 'nimitable chic. There are fascmatm~ flare s, smart Of an l . )' d ffi']O\' scarfs buttons, drapes, subtly s I antmg . me~ an _ d. · other ' interesting e ff ects. C anton crepe 1 w1deh· · use sheer ·wool georgette is popular- and . for more form~ 1 wear velvets are chosen. Pictured is a piquant style 10 blackberry canton which emphasizes the smartness of the normal waistline, the draped skir;, _buttons and a scarf. $59.50. Other dresses, $39.50 to $19.;,0 . - as smart as it is sen· i~eable- is the. inevitable choice for general wear. Tweed. IS favored h_~ a score of Parisian coutouriers and tweed su1ts the ~men can woman perfectly. Especially since the new fabncs are more strikingly patterned, more rugged than ever bef~rr yet soft enough to drape gracefully. Note the so t Y flaring skirt of the red-and-bla~k ensemble sketched. Th~ slim trim coat is smartened w1th a collar of tan caracul, its ~ggshell .crepe blouse is piped in red and boasts three delightfully feminine bows, $79.50. Other en.semhles,' ar~ priced from $49.50 to $250.00. ,~eco1td 1/ool THE ENSEMBLE

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