Wilmette Life (Wilmette, Illinois), 6 Dec 1929, p. 65

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December 6, 1929 WILMETTE LIFE Ever since the automobile came into Chevrolet Motor company in the anuse enthusiastic owners have boasted concerning their motors. They have nou~cement by the National Autospoken of horsepower in terms so glow- n;obtle Chamber of Commerce, that ing that one, taking them literally Chevrolet ha s again been awarded first might almost envision a herd of power~ place at the 1930 national automobile ful mustangs stampeding beneath the shows. The award is given annually to the member company doing the largest hood. It is safe to say that few who annual volume of business, and is one use the term horsepower so freely are of the most coveted honors that the acquainted with its definition and have ~ut~)f~obile industry can bestow on an e less knowledge of its origin. For mdt vidual automobile manufacturer. their formation, engineers of the Cadillac otor Car company have set dO\vn. the story of horsepower as it is told in histories over a century old. The horsepower unit was formulated about 1780, soon after the usc of the steam engine became practical. These early engines, many of th em made In ] ames \Vatt, popularly credited with being the. inventor of the steam engin e, were destgned for use in the mine s, mills, breweries and di stilleries of England. In every ca se they replaced \ h o rses as a source of power. It b ~- , came nece ssary for \Vatt, in order to a~quaint. the new users of his engines wtth thetr power capacity, to dev elop some striking <!.lld easilr unders tood illustration of the work tl~cy could perform. Since the engine s had replaced horses a ncl since fai rh· definite idea s concerning .the amount ·of \Ynrk a hor ,c was able to do exi . t ed, b e chose th e term horsepower. In 1814, \Vatt penned an account of ~ the o rigin of the horsepower standa rd. In par t he said: ' "Some descri ption of th e steam engine's power. '"hich should he ' easilv understood bv the perso ns wl10 ,~·e,-e lik eh ' to u se them , \\·a. need ed. Hor;;·.:!s being the power then generallv emplovrcl.-the power of a mill-horse w:1s considered to a fforcl an oln·ious and concise standard of comparison, and one sufficicnth· definite for the purpose in ,-ie\\·. A horse. going at the rate of 2 1-2 miles an hour. raise s a weight of 150 pounds In· a rope pas s in .~ ~ver a pull<'Y which is equal to the raising ~'lf 33.000 nounds, one foot high in one minute." \ratt's definition and term survi,,c and tnclav when we u e the term horsepower, we are reckoning on the same The . Ford is a splendid gift for the busy basis used bv \Vatt. Therefore. a n mother, not onl-y because of its comfort and automobi le engine. such as the Cadillac reliability, but because it is such an easy car V -type eight. with a 95 horscpow<'r rating, actuallv develops enough pO\\'l'r to operate and control under all conditions. to raise 3.135,000 pounds one foot. 1 Chevrolet Wins 1st Place What Horse Power at Annual Expositions Means Explained Tribute to its leadership as an autoby Cadillac Men mobile producer is again paid ~he ·c onnn Yowr Radiator Into a . BEAUTY SPOT A.merlean Metal Prod·et· Corp. IOi North Mlehlgan ATeDue Superior 7178 Chlearo Loeal Dealen VIc J. Kilian. Ine. Winnetka 118 Good Hoaaekeeplnr Shop Greenleaf lltt A Splendid Christmas Gift for the Busy Mother Quick acceleration, alert speed, and the ability to park in a small space without confusion, are other features you will especially appreciate in city driving. A further advantage to the woman motorist is the country-wide availability of Ford dealers and the manner in which they are trained and equipped to give you prompt, courteous, intelligent service at all times. The intetest of the Ford dealer is the interest of a friend-to relieve you of every detail in the care of the car and help you get many thousands of miles of pleasant, economical motoring. Immediate Delivet'f} on Early Orders Auto Club Poster Warns Children to Be Careful Aimed to emphasize the need. for caution, the accident prevention department of the Chicago Motor club has placed its December safety poster in 25.000 school rooms in northern Illinois and northern Indiana. Thr noster portrays a happy family on Christm1s morning, the caption informing the school children that "A Merry Christmas Is Your Reward For Playing Safelv." "December is a particularly opportune month in which to stress safety," the motor club pointed out to teachers in a letter which accompanied the posters. "Snow and the resulting bad driving and walking conditions combine to make this a dangerous month, and during the holiday vacation, which lasts from one to two weeks the children, as a result of the celebration, are prone to forget the fundamentals of safety. Mrs. E. H. Pea5e, 914 Ashland avenue, is a passenger on Canadian Pacific World Cruise liner, Empress of Australia which left New York on Decemhe~ 2 I for a four months' cruise. -()- · Somehow, it seems as if everything has been planned and arranged for the particular convenience of the woman motorist. Starting is easy because of the efficient, dependable self-starter. Gears shift smoothly, silently, without effort. On a slippery road or in traffic, you have a feeling of security and confidence because of the safety of the silent, fully enclosed six-brake system, the substantial balance of the car, and the additional _ protection of a Triplex shatter-proof glass windshield. Only authorized FORD dealer between Evanston anp Highland Park Edith Gillett youngest daughter of Mr. and Mrs. W. Noble Gillett, 533 Roslyn road. Keniworth, is recovering from a case of chicken pox. 435 Main St. WILMETTE Wilmette 955

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