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WILMETTE ·~~~~~~~~~~~~~~~~~~~~~ LIFE January 3, 1930 "Graham" M onoplate ·Senaational Mountain Climber Is DeSoto "8"· Now Supplants the The sensational eight that stormed the steep side of Ligonier Mountain, in Pennsylvania, last fall, attracting the attention of some of the country's foremost writers on automobile topics, is now revealed as the new De Soto Straight Eight, a Chrysler-built product, and companion-car to the De Soto Six. For weeks the engineering staff testing the new car drove it against the sharp mountainside, pitting it against the best eights the market affords, in the most gruelling tests that an automobile can be given. Daily this small but powerful eight was drjven through exacting performance paces, hill-climbing trials up the four-l}},ile face of the mountain, acceleration tests and straight-away runs to bring out its sheer speed capabilitie s. In these trials, the new eight was matched against various other eights of different makes, always against a larger and more expensive car, for the purpose of forcing the new candidate for automobile honors to do its very best. In all of these exacting and trying jousts the new De Soto Straight Eight more than held its own. It actually out-performed its bigger and higherpriced opponents, and was e<]ualed in but one event, and that bv a car in the luxury clas s. \Vhen it (s explained that the 1_1ew De Soto Straight Eight is built to sell in the around-a-thousand-dollar class, arcl the trial cars ag_ainst which it was pitted ranged. in pnce from $1,500 t o $3,500. it can be sec t~ th~t the Chrysler principles. of engmeermg and precision met hods of ~nanufactur e have resulted in produc.mg another sensatio11al automobile. An old name in a form that, tho~gh new, continues a ·long established tradition in the industry, will appear at the K ew York automobile show, where all cars built by tt1e Graham-Paige Motors corporation will have nameplates beariu.g only. the single name "Graham." The adoption of Graham alone signifies more than a mere change of name. · It marks the final completion of a definite plan of the three Graham brothers, \\' hO, even before they entered the passenger car field , r esolved that ultimately they should build automobiles that would be entirely Graham in de'5ign and in manufa\,:turc , both chassis and body. That goal has now been achieved. In the two and a half years since th e Grahams, Joseph B., Robert C., and Ray A., too}' over the properties of the Paige-Detroit Motor Car company, th ey have more than doubled their manufacturing facilities Two body plant s-firs t one at Wayne, ~fich., an~l then a great new factory at Evansville, Incl.-were ac<]uired and equipped with the most modern production m~. chinery. Lumber mills were erected at Perry, Fla., to supply these body plants with hardwoods for body construction. At th e same time, the main plant was expanded and provided 'with new machincrv and facilities for tht· manuf acturc ~f frames. engines, and oth er major chassis units. \Vith thi s great development f111ally completed, the combined plauts are now turning out Graham sixes and Graham eights that arc as compietcly Graham, jn manufacture a s they are to be hereaft er in name. Every car built henceforth will be made up of a Graham-built engine in a Graham-built chassis, on which will he mounted a 100 percent Graham-built body. The Graham plants are regarded as models in the industry. They carry out. to the last degree. efficiency in material-handling hv means of mechanical conveyor systems; time saving and labor saving devices; and the most modern methods in manufacturing and assembling. An important factor in the efficiency of the Graham plant is that virtually all work may he performed under natural daylight. The roof is as nearly a 11glass as oossible. Extreme accuracy of machine operations, of inspection, and of assembling, is made possible by the even lighting. Of equal importance is the beneficial effec~ on the workers who are relieved of the fatigue th~t results from painstaking work under artificial lighting. The Graham-Paige plants are ideally laid out to insure the high standards that the three Graham brothers have always made the basis of all their manufacturing policies-that is quality of materials, accuracy of ' workmanship, and careful inspection L~ading to .the. effici~nt producti<.>_ n of complete umts tn whtch all these qualities are combined. Graham-Paige Name ... I Weed Cross Links We carry a complete line of cross links for Weed Chains. Come in and let us recondition your old chains. We are open for service calls 24 hours a day. Leave your car with us in the evening, have it repaired and pick it up the next morning. ' .,...__ MILLER & MILLER 732 Twelfth St. George Miller Phone Wil. 50 Leo Miller l Chevrolet Announces Its "Greatest Car in History" MOtORS SERVICE .. I&I)IGrGIIsf S LES Dea'tLetlt . . Yoal Doa't you be reaponaible for the death of a little one. Yoa can't help it if they dart in front of your car. bat you caa have rood brakes. If JOU haYen't. see u--toda~fort it'a too late. IJ. U MAd.~TREET J. C. SLOWN The Chevrol et Motor company this week announced a new car for 1930 known as the "Greatest Chevrolet in Chevrolet History." . Atmouncement of the new car comes nght at the close of Chevrolet's greatest year, for the sensational success of ~he si_ x-cy1inder Chevrolet, introduced JUSt a year ago, resulted in an output of 1,.350,000 ~ars this year·, breaking by a wtde margtn all former Chevrolet annual production records. In making public Chevrolet's plans for 1930, W. S. Knudsen, president and gene_ral manager, declared that with the Improvements incorporated in the new car, Chevrolet was anticipating a volume of business that will eQual, if not surpass, the phenomenal record of 1929. And, in order to accommodate an early ~emand, production is being speeded wtth all the haste consistent with the precision methods for which Chevrolet manufacturing operations are famous. New car shipments have been going out to dealers for the past ten days with deliveries to owners scheduled t~ start this Saturday. The cars went on display this morning in thousands of Chevrolet showrooms from coast to coast, while at the same time the announcement of the new car was being broadcast through the advertising columns of more than 6,500 newspapers. goods and return to the United States either empty or with a return load which was picked up at destination. They are Admit Trucks to Canada not allowed, however, to carry goods Minus Payment of Duty from one point in Canada and then proceed to another point to pick up a reThe Canadian customs regulations pro- turn load in that country. vide that automobiles, motor trucks and. other highway vehicles carrying Contracts let for motor buildings in goods for delivery to a point in Canada 1928 numbered 7,569 with a valuation may be admitted without payment of of $149,136,700, according to the Chiduty, provided ~ bond is furnished equal cago Motor club. to the amount. of duty to which the automobile would be subject, according to American imports of foreign cars The. Automobile Club of Illinois. ~ere 566 in 1928, the smallest number Vehtcles so admitted may proceed direct smce 1922, according to the Chicago to the destination in Canada, deliver the Motor club. . ...... f"T"