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January 3, 1930 W IL ME T ·T E ·LIFE .. A NOTABLE .DISPLAY OF DISTINGUISHED MODERN MOTOR CARS WILL BE PRESENTED AT THE LINCOLN METROPOLITAN S. A LON AT THE SHOWROOMS OF CHENEY AND KIMBARK, Inc. 1822 RIDGE A VENUE, EVANSTON, ILLINOIS JANUARY 4th TO 11th the Lincoln has been known as one of the finest cars built anywhere in the world. Its name has stood for superb engineering and beauty of appearance. That tradition has been scrupulously maintained. Today the Lincoln is a better, more beautiful automobile than it has ever been. FoR NINE YEARS consummate achievements in the coach-builders' art. In a sense, this is more than a Lincoln exhibit-it is a presentation of the finest work done by the foremost custom coachmakers in the industry. You will be interested in the mechanical exhibits which give an insight into the Lincoln methods of precision craftsmanship in building fine motor cars. You will see a set of the famous Johansson gages, accurate to four-millionths of an inch, which make possible the .delicate precision in machining and adjusting all parts of the Lincoln mechanism. An exhibit of Lincoln parts, finished with the utmost possible precision, will show you the practical results of this painstaking method of production. You will also see a copper-plated display chassis, a cutaway rpotor, an aluminum body, a rear axle assembly, and other interesting mechanical exhibits. The body types displayed will include the Phaeton, 5-passenger Coupe, Judkins Berline, Locke Club Roadster, Willoughby Limousine, Dietrich Con· vertible Sedan, Willoughby Town Sedan, Standard 7-passenger Sedan, Judkins Coupe. The purpose of the Lincoln Metropolitan Salon is to bring to the North Shore once a year the latest examples of distinguished custom coach· making and the most modem developments in automotive engineering. This is your opportunity to see for yourself to what an extraordinary degree the .craft of fine automobile making has been brought. The Lincoln appeals most strongly to those discriminating people who appreciate the highest achievements in motor car mechanism and body design. The cars you will see are representative of the skill of the country's leading custom coachmakers -Judkins, Willoughby, LeBaron, Brunn, Dietrich and others. A number of the body tyf)es which have recently been added to the Lincoln line are making their first appearance in this city. Others represent the latest refinements made on body types which have everywhere been acclaimed as .. The hours of the Salon are from 11 A.M. to 11 P. M. THE LINCOLN ' I