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born inh the Lincoln tradition . ..built witli Lincoln precision and giving -a fresh meaning: to the Lincoln mme OUT of Lincoln's establisbe4 excellence cornes a new. design of true modern significance . . . a new motor car which more fully provides the satisfaction demanded by* those who value fine, automobiles. This Lincoln is more powerful, more alert and more silent than any Lincoln bas ever been before. It is smarter and >more beautiful. It is longer ... lower in both chassis and roof line . . . more lithe in the distinguished sweep of lu flew contours. The new Lincoln je a newly deigned car througbout motor, chassie and body, adhering strictly to the policy of w ell-balanced excellence which is the Lincoln tradition. New Power' and Alertness Under its gleaming hood le a more powerf ni-a more responsive-engine than any that bas, ever driven. a Lin- coln. The basic principle-V-type, eight cylinders- remains uncbanged.j And the new designing of important parts bas resulted in a remarkable gain in effcieny. The new engine develops more than- 120 horse-power. It is 33% more powerful, with a marked gain in acceleration under ail driving, conditions. engine idies when gliding, legs gasoline is used and engine wear is teduced. A new and quiet second gear contributes tO the 'enjoyment of driving. Greater Com fort and Beauity In this new car tbe luxtious coinfort and proved safety, wbich are traditional with Lincoln, take on an even greater impor tance. The added length of tbe new low cbassi& frame, which isa aiply stronoe and rigid, wiah wider The beautiful contouts of the new. .car h ave been developed tbrough Lincoln's,,command of ýtbe foremost designing talent of the country .. both in its own organization and tbrougb its connection with sucb custom coachmakers as Brunn, LeBaron, Die trich, Willoughby, Judkins, Locke and Derham. This Lincoln isflieetly ai beautifully poised. Prom bow to stemn k flows'smartly, long and low on its new 145-loch wheelbase. Every feature is planned to add to the distinguished air of the car.