Wilmette Life (Wilmette, Illinois), 10 Sep 1931, p. 43

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Chai PAR PERFORMANCE GUARANTEED TNVENTORS seem, to be working over- Jtime. Almost every day a niew electric. or jras appliancIe for the. home makes its debut c the market. It may be a new kind of cooker or mixer for, the kitchen. ýIt may be a new exerciser for the bedroom or' a wringerless washing machine for the laundry. It may be almost anything. Natur'ally, as cach new appliance appears, people wonde.r. It may sound like a good idea -but will it wo rk ? *The Public Service Company lets its appli- ance testing laboratory answer, this question., Eightyearsago the need for a censorship pro- gram for appliances sold in Public Service Stores was recognized. Toc many appliances were being rushed to inarket before they were perfected. Intent upon selling only appliances it can conscientiously guarantce the performance of, the Company organized its own testing labo- ratory. Before any piect of glas, or electric' equipmnenî is stockcd in Public Service Stores -whether it is a tiny fuse plug or a houise- heating boiler-it enters the Iaboratory '*on suspicion." Its performance is carcfiully checked Suppose a new washinrg machine cornes into the laboratory. I1ts vibration is - tudied. The speed. of its parts is observed. Its-insulation resistance is tesred ts motor efficiency is, checked at -several votges. Rigbt now there is a washer in^the lbrory ,that uses too much current the first minute it is switched on. Unless the manufacturer can correct this, themie will neyer be sold ini Public Service Stores. * Safety ýand efficienc ar the major pits; the laboratory oniders. But usefulness 1te the housewife is also checked by the Com- pany's home service department. Appliances are put to workunder practical every-day, conditions to see, whetber they bring the promised convenience. The Public Service Company values the confi- dence cf its customers. Througb its policy of rec-. ommending on/y the higkest type of appliances (appliances that it 'can back up wi:b a liber4.. guarantee), j; is trying to be/p customers make the beot possible use Of t&ekeecrici>'y and gas the, are reciving. The r captmi T olECA D E s 1Ulé THE" .SERVIC0E. 0F NORaTHE N LUN8 I I

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