The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

Chapter PION E E.RING .,MODERN pioneers do not trek cross- IV.country in covered wagonsJhey donot baile Indians and live on buffalo meat. Modem fron tiers are found in business and- sci ence. In 1910 a struggling utility company in northern Illinois, pioneered an idea. A. sin- gle electric generating station. was substîtuted. for ten scattered stations. The experiment was guccessful$so suc-1 cessful that the Public Service Company of Northern Illinois was founded in 1911 wo repe at it on a larger scale. Service was extended to an. ever-widening, circle of towns and vil- làgsarud Chicago. Rates were lowered a gain and, again. A 'superpower network" was, developed. Today 3 50,000 familjes in 319 co mmunities receive a quality of service, both gas and è>lectric,, undreamed of 20 years ago. Beforé the World War a hand-wringer thar screwed on to the side of a wash-tub was con- sidered'a Iabor-savîng apliance nms homnes. So*was thé carpet sweeper.1 Wo men were suspicious of an electric iron soineone. had invented. Here was a field for more p *ioneering. The Public Service Company took 400 of the new Xiv IDE.ASý sponsored -is, stili sponsoring-dozen s of time and labor-savers. : k is showing home- makers new ways of doing old.,chores. And. back. of every appliance sold is a perform- aneguarantee. When magazines began wo picture mech an- ical refrigerators for home use,, 10 y ears ago, a new job of pioneering began. The Company selected what it believed'to be the best of these home "cold storage plants", installed a num- "ber of themn in northern Illinois kitchens. A few of these first refrigerators did, flot "make 9ood". Something went wrong insidec ý-omething that could hardly be antici-pated. The Company explained the situation frankly to the buyers, provided free servicing, offered free replacement. Customers lost no money. Today, improved refrigera tors 'are beingý welcomed into thousands of homes. the air-. conditioning-the 'tnanufàarurd weather" -that is so popular in moving picture thea- fers, and ohrpuýblic buildigs-is. near at hand. Company engineers are estimating Pos-, sibilities, cooperating wich manufacturers of' equiprnent.' Smallmachines that both wash and cool air are beini tested. It will flot be *Provieus chapiers mailed you if you 72 lVes: Ada.ms Street, tWO DE VI ESEI N0THE SERVICE 0F9.9RNH 1 LULI NOI1S 1 E c Alo E $ :1