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) N OM and HARITl% Today ' Necessi ties ..But They- .Not MixIn Avrtsng E COOMY s agreat -thing...à E necessityytoday.So is cb*arity. Econoniy fits anywhere . - . in the home, in general business and in ad- vertising. But charity bas its place. However, many try to mix the two.. and fait. For exam pie: A certain company selis a produet that appeals to a quality market. The head of this comfpany is a great econornist . continually cutting costs here, there and everywhere. But to sel bis prod- uct hemust advertise. He does ... in papers -with buge circulations. Howeerhe doesn't realize tbatabu three-fourtbs of, that is waste circula- tion: for Which be paysan pays and-, pays. Véry charitable, this man «...but charity belongs in another place. His advertising cbarity practically offsets his production economy. Certainly, bis advertising bringe resuits .. . but costs are much bigher than necéssary, and profits are reduced accordingly. Il you bave a quality product that -sella to a qual1ity ýmarket. . . advertise bo that ,market. Don't pay for waste circula- tion. Econornize. Inecease sales and, profits. Be charitable wben and wbere, charity is needed. By advertising in the Chicago Sub. urban Q)uàlity Group you wiIl cover the perfect market for yiour produet ...the richest bomnes in tbe entire Chicago. area will sec and read your advertising. And tbe cost is vN"erylo0W. Bee o alyou can cover tàs rc suburbs in -the eigbt: quality papers witb a, single transaction . .» one order, one set of ýplates and one billing. Advertisers desiring furtber infor ma- tion sbould adcfress Wm. S. Nordburg, Managing Director, 1016 Willoughby Tower, or phone Central 3355. i c Y Y' DO,