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/1 'j, 'j TAKE a 'National lesson from Mother Nature, NIr. Advcrtiser. For in Nature, we find a Sound basis on whicb most any businegss can be cnducted. And especi- al1y this, advertising business. Ask an%, fariner. or watch pour own garden, and sec the:truth of our statements. A shower ot do what a downpour will. *Aquarius, riding on light, fleery clouds, pours forth a few dros of watcr upon dry fields and parched vegetation. Net cnoughi to do any good. *Not enough to bring resuits' to stinulate growth an~d make for a bountiful harvest. Scattcred,'initermittent showers arecflot much hclp in producing roiabecrops. Tbçn ..Aquare*us. . in another mood.. . riding on blac kstorm,,elouds empties his watcring pot on the parched earth. A regtliar downpour! And, how growing tbings sit up and take .notice. Advertisinig is, 'likethat. Sales don*t grow whcre scattered showers of metro- politan and national açlvertising fail. It takes a veritable downpour of concentrated advertising, especially in times like these when the crust of resistance is hard. , 0 Il' i j j j 1~. kMA j/o There's a willingness on the part of the 221,000 peupfle who. live here to buy if asked in the right way. . . a willingness flot found anywhere. cime. jP Phone: CENtral 3355 HIGHLAND PARK PRESS I x E