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POSPERITYr NOT. MIX. D ~ USTY attics .lavender. and old lace spider webs! Wat thoughts of romance tbey bring to md . . of deys, gone by ...off generations past. Spider webs wre ail nrgbt wben associated. ith such kindred subjeets. But today .-.,,.,in the romance of modern business... NE VER ! For, spider webe and prosperity do tnt mix. Too,,many business institutions -and individuals have trield to. mix themn.1 They have let themi accumulate around their finances. -They have held onto, money whîch is the life blood of 'their prosperity. They have' hoarded it, miserly and caled ia "economy." You are among, them, .Mr. National Manufacturer. You ,..and you . . . aind you! Wby flot distinguish between the meaning off "economy"ý and. 'ioarding"? Then better times can't help but corne. We realize, as wel] as you do, that you must be careful of your e,,penditures . . . especially in advertising. That you mnust economize. But this does not memn that your bank balance is to reniain untouched. Econorn consists off.careful spending:where money will bring the. àaes mount of returus. Because we are sure you agree with us .. here is where we corne into the picture.' Through tbe eigbt publications off the .Chicagjo Suburban Quality Groùp you can reach, economically, and- without waste, the. Cream off the Chicago Market. These suburban communities, closely related to Chicago, yet with dis. tinct individuality, are today the richest and 1 nost responsive areas in the country. A il the facts show more weal:Is and gr eater buying >powaer than netropolitan cities of comparable, size and greater. A few dollars invested in a carefully scheduled advertiuing campaign in the Chicago Suburban Quality Group is truc i-- __ i f 1ian - --1--- The CILICAGO SUBUýRBAN QUALLTY GROUP. tv ha it is and what it cati do for YOU.. The Chicago Suburban Quality Croup is çoomposed off eight dominant publications coveringtercetsbra communities offý the Chicago Area . .-Yes, in 1h. countiry. Each publication -is alike informat and purpose,, though they r etain their own individuality with no change in, ownership and policy. They afford the advertiser the opportunity off reaching an exceptionally rich and re- sponsive area easily . . . one order, one set of plates and Ifl I and 1016-1718' e * OAK LEAVES ..GLENCOE NI HIGHLAND PARK PRESS EWS. WILMETTE LIFE MAYWOOD HERALD LAKE FORESTER WINNETKA TALK EVANSTON REVIEW an-d' DO lu