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on the North Shore Dol.lars, and Cents, Dlars and ents . . . . . . (70Rpaper, ink, plates, presswork and alf the tangibe things which go into a printing estimate. Q1 But Dollars and Cents do flot tell the wholes tory. They may for many printers, but flot for Lloyd Hollister Inc. e1 Theére are many essentials to our better printing service which cannot be priced in actual Dollars and. Cents. These ar itngbl ..yet thy mean much to th. buyer CJ IRSTcornes Experi.ence. Certainly it's an important.item. Yet it is not reckoned in "any printi ng estimate. Really there is no charge for it. E1 Neither do our estimates include such essentials as pride i workanhip.. rep utation ' for doing the job at banc! riglit... care of details . . . record for keeping promises... reli- ability i making delivery dates. NC. -M. 1232-36. Central Avenue 1 ,s and Pub lishers Wilmette,, Illinois 4 -~- Wilmettë Illinoisýý.,