Wilmette Life (Wilmette, Illinois), 20 Jun 1935, p. 43

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they cou ldn 'Pt find a cla ssifi'Caton. for Yo*ur, Hlome Paper, 1i0t was so, un usual' We_ got a snilc Whcn wc velread of. the awards miade -' the National Editorial -Association in their recent * contcst to find the f>tstiidiing newspapers through- out the countrv. * The Grecks rnay "have a word for. it" but so different was WiiLETTE .LiFE f romn even the country's outst and.- izig newspapers that thiere was no classification into whIch this unique publication could be placed! Neither wathere ani appropriate, awNard for its outstanding merits. Af ter conferences by the judges Your Home, Paper was placed in a cla7ss bY ,tseffand due credit was given ats general excellence- of appearance, makeu>p and content.: A long -tine' ago, the publishers. of WiLME rrE LU'E * recognizcd that no ordinar>' newspaper would suffice in * this conmunit>'. *t. had to bc as different as the area, * à served. 'L1t had to ýrefect the culture, refinement and stabifity> of the successful, home-loving people who read it. Such a paper is WILMETTE LIFE today. t left a jury of hard-boiled newspaper men seeking a new classifica-ý tion by which to distinguish it frèm "Just another news- paper." B>' ail typographc standards. . . (i) appear- ançe. . . (2) nmakeup.. . (3) content . a 'claimed its painis. That. it fils ever>' requiremnent of 'its readers for neWs, 1and ad%-ertising. isproven by the ever-increasing, alert audience who make: it a Part* of their regular'weekly reading habit. This'audience represents neari>' every home. in the village. WIMTELiFE is indeed' a necessit>' to 'every weIll- S n formed resident! frmoreha 20 years the HOME PAPER of the.community» lUNE.201. 1935,

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