The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

AND OTHER INVESTORS GEORGE T, COONLEY LOAN AGENT 155 Sherman Ave., Evaastoa Davis =33 BUveournt - Why flot mass p r o d u c ti o n of homes? An. architect rnay ie prej- 'udiced against a~ proposai 'that would slaughter his kind to about one-tenth of one per cent of those i the profession. However. it 15 our daily problemfi to deal. with mat- ters totally without -prejudice, and it> is, reasonable that this mass pro- duction .proposai cani.be .so .deait with. An> aichitect looks at. the prob- lem o.ôf building a home from a different point than most everyone' else, and for this reason I am at variance with -the realt or's viewpôînt expressed in the Real Estate sec- tion of this'news magazine, October 27 and this is occasion for the ex- posure of how it looks from'where ISit. Primarily, it is true that a home is 'a pa rcel to be bought and sold and shouÏld be made as easy to peddlie as possible, but this portion ofits makeup should be only its smallest virtue. In this same ca- taoya 1oihe,~shcîld bè atractive to the owner, to his neigbbor, and to as large a percentage of potential buyers as possible. A home should be a credit to a neighborbood; it should deteriorate the value of the several existing homes. T1hreat of Mass Production *Right here, let us look at the thréat that mass production houses really has: The reason millions have been spent in this. direction hb.v buuub.1LUIUlly -en ass p1uLI.I1ase is assured. This can- be assured only when such changes as general decentralization comes in. If only a' few here and th ee ae to be built, these prefabricateed hrses will cost more than the cu 'orn built houses. It follows that the prefabri. cated house that selis for $5,000 will shortly be .shamed by one at $4,000 M. A. Miller is buuidng thie resi- dence at 1949 Chestnut street It is two stories, ofbrick veneer con- struct .ion anrd comprises eight rooms. George, E., Wolff,. of Oak. Park, is, the architect and. William T.. Blades, of Wilmette, the. contrac- tor. R. H. Garrett took out the resi- dence alteration permit, for im- provemnents at 1420 Forest avenue, costing $6010. and this in turni by one at $3,000, and in, time one will observe that big business has. enslaved the masses to a greater extent and that a $2,500 houýsë will actually cost what our present $10,000 bouse is costing, us.. .How znuch does it cost to own a car, which we so wisely are being ad- vised to use a model of economic principle? 'You believe you can keep your oUI car, but if you -look .at facts you wili find it is Most eco- nomical to get a new one. Most of the houses on the North Shore are more than ten years old and are still working fine. Let us assume that the big manu- facturer can one day produce this Xtopian house of, say, $2, 500 and they are shooting at $5,000 how will this solve the prQblem? What is a home? To the manufacturer it is a B3ut it is more to an -owner. A1 home i a symbol of his character. A home is a symbol of bis character. A home is 'an. expression of. bis cultural background, A home is the. environment in which. bhis' children learni life and formulate their :most solid foundation for the life they are to live. A home is an expression of the profits of bis labor. A home is security, . and to ail the outsidê Building activities i the four north shore villages of Wilmette, Kenilworth, Winnetka, and Glencoe during October, exceeded those of September by only'$45, butshowed ail increase. of nineé in the number. dpermhits issued. This year4s October total yalua- tion of $178,370, however, was ani increase of $30,810.over that of Oc- tober last year, ýwhile the total; per- mits o l .st onth exceeded those of October a, year a go byo-nly fou r. ' Wilniette in Lead Wilmiette again lead ail othervil- lages with 20 permnits for improve- ments amounting to. $92,750. Win-, netka .1was second with 10 permn.it's and $33,225; Kenilworth,. four per- mrits and $39,200,. and G lencoe, two permnits. and $13,195., .Wilmette aglso. lead in, the nurnber of new residenc *es, of which it had eight, costing $87,100. Keniîworth had two, costing $38,000; Winnetka two, $17,000, and .GIence onQe, $12,8K > The other permits were for resi- dence alteration. jobs, private ga- rages, ineluding one gasoline fllling station. sub-conscious mind controls the reaction. It is true that a purchased home is-flot Possible to be as happ),-an environrnent as one designed about the character and activity of its owrier. When communisrn .15 acçepted to the place of total loss 'of will or personal identitv. these prefahri. An a-rchitec-t 'sees in homes miaerials that have favorable significance to ils. owner. A basic. principle of architecture is that ail things must be functionally correct. This .means that uhether or ]lot the Iayman stops to analyze the condition, it will leave favorable ,effect ueon his mmid. An example is a large opeiing. wîi-, out visible means of support, The lay- man sees collapse in a sense even though, he does flot stop to see the collapse.take place. We have all looked .at steel frorn our natural -observation as a conduction of cold and heat. One does not have to. stop and think through a coat of piaint or remernber the car tracks in mid-sumn- mer, or metal. sash in ah<,rne. in wuinft,. ýe Commtunity.. ho'me more qrilv. and In ;erest of the. Arrange, Your Morfgage Lban: FIRST NATIONAL Bank and Trust Comipany 800 Davis Street DAY. 8100 WE MAKE At.L TYPES OF F. H. A. LOANS Ailso 5 to 10 year loans with ennual prepayments 10 fo 15 year loans amorfized wifh - quarferly paymntns T'elephoe , Wlaunetka ,u ,n, mor ier the cor ýGus ', oil l - i ,