Wilmette Life (Wilmette, Illinois), 25 Jan 1940, p. 29

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Cites Three Reasous There are thr 'ee main reasons wby an arcbitect should be employed to ,supervise as ,well as to design., 0f these, perhaps the m ost striking, and yet. the* least known among the pub- lic, is the financial reason. When a house -if buit under the separate cc'ntract metbod, the architert, as representative and agent of the own-, er, is able to eliminate from the c ost of the bouse such hidden costs as general contractors' overhead ex- pen~se and pofit, commissions. paid to various tradesmen, and extra costs which arise .when the loose ends of the building scheme are un- accounted for. It is an established fact that a reputable architect can easily save the owner mnore thân the. cost of the architectural fee, and cari favorably compete in price with even the most fly-by-night competi- * tion. Arttstic Benefits In th second place, and probably mnost obvious to most people, there are great artistie benefits derived from architectural supervision. It is well understood that a house, * wbether of three- rooms or thirty, should be designed by one skilled and trained in creatirig a house suit- able to the, personality of the owner and beautiful to the observer. But, unless the same mind that b as cre- ated the design also sees that it lis . built exactly as designed, the eX- cellence of the design will avail lit- tle. Without architectural supervi- sion, there , are countless oppor- tunities for workmen, unskilled in design, to change details and mate- dential andi non-resiclential building'. moved away front their previous levels. The year-end summary pre- pared by T. O., Morgan, the Chicago manager of. Dodge Reports,, a di vi- sion of F.. W. Dodge Corporation, re- vealed that. contracts' awarded for ail types of construction materials and labor throughout' this area reached $162,758,000 last year. Ta is, 75 per cent ahead of the cor- respondïing 1938 valuation level of $93,1O8,OOO. The largest contract vo]- urne of Iast year was recorded in September. The second, and third highest valuations were in ,August and May,, respectively. 1119-21 CEÈNTRAL *AVE.. Opp. Wilmette Theater, LARGE. CONMMNENT PARKING SPACE FOR CUSTOMERS (in Reor) HOMES '0F CM*ILCTED 4ANDMEAEJTY* It takes more than good desig' to instill char- acter and beauty in a home, for the character and beauty of a building are too elusive to grasp from blue prints -and sketches. .1225 iCENTRAL AVE.,, WILMETTE 35 Years . ConutinnuusService -on thseNorth.,Siore ~Ž%IJTOItV~ Downtown -IPilmette While design is very important', ciaracter end beauty are built into the dwelling hy use of appropriate knowledge and emperîeno.e. To capture just the effeet you desiréeconsulijames Crabb, for only an organization of @ueh ex- perience can help you to achieve the effeets you want.

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