Wilmette Life (Wilmette, Illinois), 25 Jan 1940, p. 62

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HEINEMANN SKUELGAS SALES. Box 12 1--Lake Villa, 111. Phone 3261 ViSIT OUR DISPLAY -AT HOMESERICEBUREAU 1413 LAKE AVE., WILMETTE- EM MEM UMU E U21M Phonio Mail Coupon Today! V. . KLLAN O. Hlubbard Woods~Winn. 908 Gentlemen: rice arn interested in how to modernize our -ýbathroom and would like some suggestions sho Wing how it can be doe 1tractively,, yet 1iexesiely. Please send me illustrated booklet "The Home of Today" at no obligation. E M E M u E E E 'j *NAME.ý STREET CITY Island by the Gross-Moârton corpor- we have talked to two :real estate ation. editors, a government MHA man and Just as surely as the Ford was with several others well informed On followed by other building and real estate. Only one of low prie cars, SO the dozen we talked with to get their will othe-r build- siant before writing. this article ers in other, pla ces '-sýeemned to graspý the, tremendously adopt and' per-.~ important part engineerinig planning, haps improve the on' cotributes. time and money Strafght Une -Production. i saing ethos - If the builder is going to, get, low appli jd by Gross- Morton. S9me day costs, he. must build on each lot. in the fiivvc'rhbuse succession. He cannot skip one. The will be common buyer cannot select a lotz a block wheeve deseahead of building. or. on the niext popuatio c re -street. Re must take the next un- sol lo onthe assembly 'une,, the. ates volume de- Carlos Photo, street. Thieconcretermixer and foun- mand and hence C. E.; Drayer 'dation formnsmust be moved only- to allowsý mass production. the next lot and no further, and kept. Key is, EngineëeringPlanining going. diLstrial mass production requires sawed by power in the lumber yard. dynamic men with plenty of capital, ýThey 'niust be loaded on a trailer andi probably most. important, engin-! in the same place, the. trailer mnust eering. ins.There is nio more'be, unhooked in thes~ame relation to inagic in mass production of houses the building and the material un- than in the production of a million loaded in place. In theory, the vus- gadgets for a thousand ten cent tomer must not, be allowed any stores. Mass production implies change in plans any more than in a. rniýss buying; lumber, brick and ce-! Ford car. To change even a nail or ment by the boatload and the train'screw means slowing of production load to build a thousand houses. timing and consequent increase in 0f course the assembly line is dif- ccmst out of proportion to benefits. ferent for houses from that in other: But practice is flot quite so rigid. industries-for houses the assembly' Enough options are allowed to sat- Une is the. street-but the principles isfy the buyer who wants to make are the sanie, the use of capital and devisions or be a bit different. power and materials in great mass- If you have read thoroughly this es and the saving of time even to! far, you are probably saying to yQur- fr-actions of a minute by tim é'studies. self wlth vigor: "but 1 won't have Such time savihg, made almost in- one of a thousanti houses that look W WAL LPA PER,&P 1177 WiImeffe Avenue, &INT C09p Phono WiI. 490 I The Finished Product of mass cornstruction of homes .-N ote the pleasino variety and'harmonl, of.eirteriors obtained by variations of the Colonal style. (Loiver photo,), M M E M M M M M M a M M

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