Wilmette Life (Wilmette, Illinois), 27 Sep 1934, Inside back cover

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A EWO TELAP Table lamp for study rooxu or living room. Approved by Illuminating Engineering Society. Beautiful metal base finiahed in bronze and gold widi distinctive tapered sbaft' A ttractively designed parch- ment shade s $67 Indirect and direct iloor larnp with new three-intensity ight fur general lighting, reading, sewing and bridge. Pure i&k shade. - 78 $780 al Approved "sight -saver" lamp for indirect and direct lighting. Hat attractive bronze finish base with deco- rated parchment ahade. Prit. Ouly $880 Adapter .kitchen ightlng' unit, scfrewe la ordinary pocket. Ga.ves comifortable, glardele. ght for, kitchen work. p. .,$4 Attractive eye-savilg lamps alto being.çhown by other dealers. BETTER LIGHT.. BETTER SIGHT $1oooo wouldn't, buy those eyes Yet in two out of tbree homes, children's eyes probably suifer from thiewrong kind of lighting. Don't delay. Send today for our free 11gb t test. It measures accurately every light in your home. D OES the lamp by which your child reads give enough light? Does 'the light strike the page at the right angle? Is it free from glare? Experts estimate that innine out of ten homes, some member of the family suffers from the wrong kind of lighting. Is yours one of these homes? .What correct lighting 1, To protect eyes you should have from 20 to 30 foot-candies of light falling on the printed page. It should be properly.ciîffused with- no glare, no deep shadows, no con- trasts to cause eyes to change focus fre- quenitly. Under such ligbting eye tension is relieved. Your body relaxes. Your nerves relax, too. Most women would be only too glad to give their families the benefit of safe light- ing; to protect the eyesig'bt of their children. But tbhey have no w.v. y -of measuring the kind Of light their lamfps. give, no way of making sure that their home is, properly lighted. How to get j: In the last. few years wonderful discoveries bave been made about proper Iighting., Ligbting engineers bave found that by changing the position.of shacles, by raising or lowering the height of bulbs,"and by de- signing a special kind of "light reflecting'> shade, bandicaps to eyesight are overcome, Your Public Service Store bas a variety of these properly, designed lamps, for sale. They are beautiful as well as safe for eyes. Corne down and sec them, and learn, from our better lighting display, simple and easy ways to improve the lighting in your home. And gyet Free, ""The Ligliting Tape Mea- sure ," a device w'hich enables. you to tell quickly whether or flot each lamp in your home is providing safe light.. Act at once. Don't allow the .,eyes in your family to struggle unaided another night. IWhich is YOUR lamp? PUBLIC SERVICE COMPANY 0p NORTHEMILLImolS Uamp 1. DuIbi 100 low, aides of ahade ton alopnt. Relt - glare. deep shadows, cyctrain. lamp 2 luits Mrgit belgbt, abade of correct desgn. Reut-restfui light, preclous eyesaigit protected. FR RE aM your Public Serice Store, O*Lzghdtl Tape memure" t. tet your lampa. Cet Il "odY.

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