Wilmette Life (Wilmette, Illinois), 18 Oct 1934, p. 45

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NEW IEVE-SAVINew LAMPs NOW ON DISPLAY Designed for Botter Sodge Indirect and direct iloor lamp with new threc-intensity light for gjeneral. ighting, readîng, sewing and bridge. Pure silk shade. 58 Prim, es in lamp for indi- rect and direct light- 4n. Has attractive bronze finish base ithdeiscorate-dparch- ment shadeS Three..wrongsrigh..ted three members of ýmy faml made happy, just by ckanging the lighting in our home I. Avoid eye strain with proper light. Send today for our free lighting test of your home. I *N two out of tirae homes,- say lighting experts, incorrect lighting threatens eyes. To protect eyes, 20 to 30 foot-candies of light should fal on the printed page. This should b. properly diffused with no glare, no deep shad- ows, no contraste to cause cyca to change focus frequently. Under uuch lighting eye tension la relieved. Your body relaxes. Your nervca relax, too. Mony homes lac& correct lighgïng Most women would b. only too glad te give their famiies the benefit of safe lighting; to protect the eyesight of thefr children. But they' have no way of nuaiminit i. Mnd of light their lampa give. And so night afternight cyea strug- gle on with danger of permanent injury. Adapter kitchen ligitinç unitP screws in ordiary socket. Gives comfortable, glareless Iight for kitchen work. S 40 Attraait y.aiglasiaw4 belngg souin &y other dalmr our better lighting display, simple and easy way. in. which you can improve the, lighting in your home. And get Frae, a* marvelous litd. device cald «"«The Lmghting Tape Measure" which enablea you to tell quickly whether or not eaci Iamp in your home is providing safi light. Act at once. Don't ailow the. cyca in your family te struggle unaided another night. Botter Light.. Botter Sight PUBLc SiERVICE COMPANY or NOirTHRmamLIM OCTOBER 1 8, 1934 Which is YOUR fans>? Lump 1. Bulbe too loi, aides of shade t. ulp- ing. Reaut-glare, deep. hadoirs, eyestraa. Iàmp 2. Bulbe àt rght, height, shade Of correct design. Remut-restful light, recious eyeuegt frotecte& -FIEE et 70ur PublIc Service Store, f j mgTape eamu. tO test your lampe. I ' Table lamp for study, room or living room. ALpproved by Illuminat- ing Engineering Society. ished in bronze and gold 1 t istinte taerfin sbaft. Attractively de- signed parchment 5 75 shade. Priè# oui 6 mm Ho t. g t& In the. last few yeara some wonderful discov- cries have been made about proper lighting. Lighting engi"neera have found that just by changing the position of shadea, by raising or lowering the height of buiba, and by dc signlng 1a special kind of '"light reflectne"s hadeî these handicapa to eyesicht. are complutely overcome. Your Public Service Store lias a Variéty Of the". properly dcsigned lampa for sale. lhey are beautiful as weflas safe for eyes., Como down and se. them and at the samo ime Iearn, froin

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