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Now! WhtYeu "ai by I.stallng Equupment Ii A*vnce 1. You start profiting with the 'very first warm spell - sometimes as early asu May. 2. Vou avoid extra costs on installafioa due to rush work and overtime. It attracts more business- brings more people in from the hot streets to buq. Shoppers go out of their way to seek îts cool comfo rt. Because your store is com- fortable) the.average customner Thousands of Merchants Have PRO VED. that Air Cc Means be with us again. -Think ahead ... thinlc of summer... think of AIR. CONDITIONINGI Considea, it thor. oughly. For air conditioning is 'no longer merel>r an added, "service"-it's a 1938 business MUST! Today. more than ever before customçrs demand absolute shopping comfort. This coming summer they will do their buyiaig in stores that are COOL! Wili YOU be ready to get your share of prôfits this. ApR 1IL 7, 1938